Andaz Brand Debuts in South Korea with the Opening of Andaz Seoul Gangnam
Bridging modern living and senses of local culture, the property marks the fifth Hyatt-branded hotel in South Korea
September 09, 2019 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE:H) announced today that Andaz Seoul Gangnam has opened in the heart of the South Korean capital, marking the Andaz brand’s entry into the country.
The Andaz name - ‘personal style’ in Hindi – encapsulates the very essence of the brand’s driving philosophy that celebrates, respects, and caters to guests’ personal style and preferences, in an atmosphere that fully embraces each hotel’s locale. From New York to London and now to Seoul, Andaz hotels and resorts draw direct inspiration from a location’s history, culture and architecture, and by distilling the best of its locale, allow guests to truly engage with a destination and experience it authentically, rather than merely visit.
“We are honored to bring the distinctive Andaz brand to South Korea in our first collaboration with KT Estate,” said David Udell, group president, Asia Pacific, Hyatt. “With Andaz Seoul Gangnam, we look forward to inspiring our guests, immersing them in the local culture and showcasing warm Korean hospitality.”
“We are delighted to be part of the vibrant Apgujeong neighborhood in Gangnam district, which is known for its high-end retail stores and K-Pop studios,” said Juan Mercadante, general manager, Andaz Seoul Gangnam. “We hope to inspire and stimulate the senses of our guests, from the hotel’s design which reflects Gangnam’s sophisticated ambiance and dynamic gourmet alleyway dining hotspots, to our custom-made scents.”
With direct access to Apgujeong metro station and located by a bridge connecting northern and southern Seoul, Andaz Seoul Gangnam is designed to fuse traditional local culture and creative modern living. The hotel’s overall concept is inspired by bojagi – a traditional Korean wrapping cloth used in significant ceremonies and as gift wrap to preserve good luck, according to traditional Korean folklore.
Andaz Seoul Gangnam is designed by award-winning, internationally renowned Dutch design firm Studio Piet Boon. As guests move through the hotel’s light-filled interiors, unique layouts unfold to reveal unconventional corners and dynamic architectural angles that are layered with contemporary bojagi patterns cloaked in soothing muted shades and subtle textures.
All of the artwork featured in the hotel is created by artists either from Seoul or with a strong connection to the city, and the hotel will actively nurture local talent, offering a platform for emerging young artists. Greeting guests at the entrance is Wish, an 8-foot-high (2.5 meter) bronze abstract of a mother with overlapping hands by Choi Jong-tae, a notable Korean contemporary artist. While checking in, guests can admire Dialogue, an oil painting of frantic brushstrokes in cobalt blue by Oh Su-fan, who combines eastern calligraphy with western abstraction. In A’+Z bar, Brush is a strikingly hyper-realistic depiction of a Chinese calligraphy brush on Korean rice paper by Lee Jung-woong.
Andaz Seoul Gangnam houses 241 contemporary and stylish guestrooms, all offering a bird’s-eye view of the bustling downtown district through floor-to-ceiling windows. The striking diagonal walls inspired by the asymmetric angles of bojagi patchwork complement the fluid layout and clean-lined furniture which provide a floating illusion. Guests looking to entertain may opt for one of two rooftop ‘hospitality suites’ spanning the entire seventeenth floor with private outdoor terraces overlooking Han River and the city. For the ultimate indulgence, the 1,755 square-foot (163-square-meter) Gangnam Penthouse Suite houses a vast entertainment terrace, a multifunctional living space with a bar and dining area that can accommodate up to 20 people, a TV den with a theatre AV system, and a luxurious bathroom with a circular tub from which one can soak in the city views.
Drinking and Dining
The hotel’s bars and restaurants – led by Executive Chef Hamish Neale and Sora Choi, the youngest Hyatt food and beverage director in Korea – showcase the vibrant local neighborhood through authentic culinary experiences.
On Level 1, A’+Z has been conceived as an all-day bar where guests and passersby can drop in for coffee in the morning, tea in the afternoon and a tipple at night. Freshly prepared savories, cakes and pastries are available for guests to either grab ‘n’ go or enjoy at the communal table or bar counter.
Ascending the central staircase guests arrive at JOGAKBO, which means 'traditional patchwork’ in Korean, offers a sophisticated reinterpretation of Seoul’s immersive street and alleyway dining. Three drinking and dining venues flow seamlessly into adjacent spaces, allowing guests to conveniently explore a variety of creative, locally inspired cuisine:
- JOGAKBO – Long House features three distinct spaces – Champagne & Chocolate where pralines, truffles and petit pastries are paired with champagne; Bites & Wine, an interactive open bar and kitchen where guests can enjoy home-style Korean tapas and comfort dishes accompanied by premium Korean tea or a glass of wine; while Cocktail Bar serves Seoul-inspired cocktails all day long.
- JOGAKBO – Middle House serves pan-Asian cuisine, specializing in locally sourced, sustainable seafood and premium meat cooked to perfection atop a charcoal grill.
- A marble-clad show kitchen takes center stage in JOGAKBO – South House where guests are treated to an interactive culinary theatre as the chefs prepare Asian-inspired dishes using charcoal ovens. There are also two private dining rooms that seat six to ten people.
The Summer House features rejuvenating wellness facilities including a 52-foot (16-meter) pool surrounded by a whirlpool and cold and warm baths, cabana-style niches and a 23-foot-wide (seven meter) LED screen showing immersive scenes of Seoul. Guests can also relax in the infrared sauna, herbal bath, cool, warm and hot baths, marble-clad wet and dry saunas and ice fountains. The spa offers cutting-edge treatments using products from premium K-beauty brand AmorePacific as well as Ling New York by facialist Ling Chan, a favorite of A-list models and celebrities. The 24-hour Fitness Center is outfitted with the latest Life Fitness and Pilates equipment for energizing workouts, while the Juice Bar serves fresh pressed drinks.
The inspiring event spaces at Andaz Seoul Gangnam break the confines of traditional conference rooms by providing open areas to encourage social interaction, as well as four flexible event spaces that can cater to anything from a small meeting to a grand wedding for up to 250 people.
To bring the Andaz brand’s signature multisensory experience to life, Andaz Seoul Gangnam has collaborated with several Korean brands to create an authentic local lifestyle experience for guests. The art-inspired perfume brand Tamburins developed a signature fragrance for the hotel’s public areas inspired by the nostalgic scent of mugwort rice cakes wrapped in bojagi, as well as an exquisite blend of amber, pine needles and sweet wormwood. Local lifestyle brand Hohodang, which aims to preserve Korean traditions in modern life, will host a series of exclusive Andaz Salon events on bojagi wrapping.
To mark its grand opening, Andaz Seoul Gangnam is offering an ‘Opening Celebration’ room package where guests can enjoy a 30% discount on its restaurants and bars (excluding alcoholic drinks and in-room dining), plus a late check-out until 3pm, upon request. Reservations must be made before September 30, 2019, and stays must take place before December 20, 2019. For more information, visit www.andazseoulgangnam.com.
World of Hyatt Gives Members 500 Reasons to Stay Somewhere New
To provide World of Hyatt members even more ways to be rewarded, World of Hyatt members can earn 500 Bonus Points for qualifying nights at Andaz Seoul Gangnam from September 6, 2019 to December 31, 2019, as part of World of Hyatt’s new hotel offer for members. Additional participating hotels and their offer stay periods can be found at worldofhyatt.com/newhotelbonus. No registration is required and members can earn on top of other offers.
Terms & Conditions
Offer valid for 500 Bonus Points for each qualifying night stayed by World of Hyatt members in good standing during a hotel’s offer period at participating hotels and resorts. Offer valid at participating hotels and resorts for stays with a checkout date during each hotel’s offer period. For each hotel’s offer period, visit worldofhyatt.com/newhotelbonus. To be eligible for this offer you must be a World of Hyatt member in good standing at time of reservation and stay, stay at a participating hotel with a checkout date during that hotel’s offer period, provide your World of Hyatt membership number at time of check-in, and either pay an Eligible Rate or redeem a free night award. An “Eligible Rate” and “Ineligible Rate” are defined in the World of Hyatt Terms and Conditions (located at worldofhyatt.com/terms). Only one point bonus may be earned per member, per stay, regardless of the number of rooms booked. Only the room occupied by the member will count toward this offer. Two or more consecutive nights at the same hotel will be deemed one stay. All points awarded under this offer are Bonus Points. This offer is subject to the complete terms and conditions of the World of Hyatt program. Please allow 3-4 weeks after travel is completed for World of Hyatt Bonus Points to be credited to your Account. To join World of Hyatt, visit worldofhyatt.com. Qualifying nights will automatically be tracked when you provide your World of Hyatt membership number at check-in. A limited number of rooms are allocated to this offer; reservations subject to availability. Offer not valid with groups, conventions, other promotional offers, tour packages or special rate programs. Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply. Hyatt reserves the right to alter or withdraw this offer at any time without notice. The trademarks Hyatt®, World of Hyatt® and related marks are trademarks of Hyatt Corporation or its affiliates. © 2019 Hyatt Corporation. All rights reserved.
For additional information, visit worldofhyatt.com/newhotelbonus.
Global in scale while local in perspective, the Andaz brand of luxury hotels weaves the sights, sounds, and tastes of each property’s surroundings for a distinctively local experience. Through thoughtful, unscripted service tailored for travelers, Andaz hotels enable guests to go beyond the familiar and satiate their curiosity while immersing them in the spirit of the eclectic culture around them. Twenty Andaz hotels are currently open: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort & Bungalows, Andaz Savannah, Andaz Maui at Wailea Resort, Andaz Munich Schwabinger Tor, Andaz Ottawa ByWard Market, Andaz Mayakoba Resort Riviera Maya, Andaz Costa Rica Resort at Peninsula Papagayo, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Singapore, Andaz Delhi, Andaz Xintiandi in Shanghai, Andaz Tokyo Toranomon Hills, Andaz Capital Gate Abu Dhabi, and Andaz Vienna Am Belvedere. For more information, please visit andaz.com. Follow @Andaz on Facebook, Twitter and Instagram, and tag photos with #WhenInAndaz.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 19 premier brands. As of June 30, 2019, the Company's portfolio included more than 875 properties in over 60 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Hyatt House®, Hyatt Place®, Joie de Vivre®, tommie™, Hyatt Residence Club® and Exhale® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit www.hyatt.com.
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