Putting The ‘Care’ In Daycare: Tierra Encantada Leading The Way In Spanish Immersion
Innovative child-care center is primed for growth as need for bilingual education grows.
September 12, 2019 // Franchising.com // Minneapolis, Minn. - Kristen Denzer always felt the drive to be an entrepreneur. Her inspiration came from her grandfather, who owned a gas station and multiple commercial properties. She opened and ran three successful businesses before developing the idea to start a Spanish immersion preschool and daycare.
“I was looking at child-care and preschool options for my own children when I realized that there was a large demand for daycares and preschools that had a Spanish immersion program in their curriculum,” Denzer said. “I wasn’t able to find a preschool or daycare that had a comprehensive and immersive learning experience. I wanted something that focused on the growth of the whole child, so I decided to start Tierra Encantada.”
Tierra Encantada opened its first center in 2013 in Eagan. Since the grand opening of the original center, three additional locations have opened up in Bryant, Windom and most recently Seward. Tierra Encantada is opening its fifth location in March of 2020. The new center will be in Minneapolis and will be 22,000 square feet, which will help the brand add more children into its immersive curriculum.
“This is more than just a business,” Denzer said. “This is an opportunity to help elevate future generations and set them up for success through the use of Spanish-immersion curriculum and exposure to other cultures.”
Many children in the United States are growing up with limited exposure to other languages and cultures, something that Tierra Encantada hopes to change through the use of its programs that cater to infants, toddlers, and preschool/pre-Kindergarten-aged children. The immersive curriculum provides children with the opportunity to explore their experiences with a new language and culture, while also guiding them and building their self-esteem, independence, and confidence.
“Education can be a life-changing experience,” Denzer added. “Early childhood education sets the foundation for how people live their lives. It is an honor to have helped hundreds of families so far by educating their children using an immersive curriculum, and we can’t wait to expand our brand to serve communities across the United States.”
Tierra Encantada’s early education programs offer care to children between the ages of six-weeks-old and six-years-old. These programs involve the use of an immersive curriculum that exposes children to the Spanish language through teaching, song and conversation. Tierra Encantada also provides children with delicious organic food options that help showcase different cultures’ cuisines. The combination of Spanish immersion and cultural experience provides children with a well-rounded learning experience; and the use of cloth diapers, LED lights, and solar panels puts an emphasis on environmental care.
Looking to bring the joy of immersive education to more communities across the United States, Tierra Encantada has plans to be in all 50 states within five years, and over 100 locations nationally.
To augment its growth, Tierra Encantada is seeking passionate and energetic franchise partners. Including a franchise fee of $50,000, the estimated total investment to open a Tierra Encantada franchise is between $591,520 and $1,055,000. With flexible business models and unparalleled support, the Tierra Encantada franchise opportunity is one-of-a-kind. Prior child-care experience and/or an ability to speak Spanish are not requisites for franchisees.
“Our franchise partners believe in the power of immersive education,” Denzer said. “They are passionate about providing growth opportunities for children and are passionate about running their own business. Tierra Encantada not only provides educational opportunities for children but also business opportunities for those looking to make an impact on future generations and be a part of a growing industry.”
For more information, visit https://www.tierraencantada.com/
About Tierra Encantada
Founded in 2013 and franchising since 2019, Tierra Encantada is a premium child-care and preschool education center providing children with opportunities to explore experiences with a new language through the use of conversation, immersive teaching methods, and guided learning sessions. Tierra Encantada’s education program fosters early cognitive development and teaches a respect for diversity. The brand strives to be environmentally friendly by offering cloth diapering for children, as well as providing wholesome, organic and fresh food.
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SOURCE Tierra Encantada
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