Hotel Chain Works Out Deal For Health-Conscious Guests
Partnership is first of its kind in the UK
September 30, 2019 // Franchising.com // Premier Inn has joined forces with the UK’s biggest online fitness provider – offering its guests access to thousands of gyms across the UK in a deal believed to be the first national partnership of its kind.
The budget hotel chain today announces a trial partnership with Hussle which will enable guests who sign up to the service to book discounted gym sessions at nearly 3000 gyms across the UK - a number of which also have spas.
Initially trialling in 50 pilot hotels, including locations in London, Edinburgh, Glasgow, Manchester, Birmingham, Nottingham and Cardiff, the partnership is the latest move by parent-owners Whitbread.
It is expected that the trial will have broad appeal to all types of guests, and in particular to business travellers keen to keep up their fitness regimes when travelling for work and health-conscious leisure travellers including millennials.
Gyms on offer as part of the trial include:
- Bannatyne Health Club in London’s Russell Square which features a 17m pool, a spa pool, a sauna and a steam room as well as equipment including resistance machines, cardio machines and free weights
- Nuffield Health Birmingham Central Fitness & Wellbeing Gym which features a sauna and steam room as well as advanced gym facilities.
- Manchester’s Lowry Hotel which features a fitness centre and spa
- Edinburgh’s Waldorf Astoria which features two state-of-the-art gyms and a swimming pool
- Fitness Factory Cardiff
A Premier Inn spokesperson said: “Our strategy is to grow and innovate our core UK business and our trial partnership with Hussle is a great example of how we are harnessing technology to offer the millions of guests who stay with us each year the best-possible experience. Research tells us that whether they are travelling for leisure or work many guests, including business travellers and health-conscious millennials, would welcome the opportunity to access gym facilities while they are away, and we hope this partnership proves attractive to both existing and potential guests”.
Accessing Hussle gym services through Premier Inn is simple. Guests are offered a link to the Hussle homepage when booking their hotel online. Guests who wish to do so can use the link to search for gyms near their hotel and take advantage of a special 25% Premier Inn guest discount. A range of options are available, including day and monthly passes, and pass prices, which vary between gyms start at just £1.80. The service is totally flexible, with no requirement to tie into a contract, and the ability to stop and start at any point.
The announcement is the second digital partnership announced by Premier Inn in as many months – after revealing it is teaming up with Stasher, an online luggage storage network which will enable non-guests to store bags at Premier Inn hotels across the country.
To book a Premier Inn room guests are advised to book direct and choose the right rate; Non-Flex is the best value rate – or those preferring more flexibility, can opt for the Flex rate. Only bookable on premierinn.com or on the Premier Inn app.
About Premier Inn
Premier Inn was named the UK's top-rated hotel chain for 2018 according to Which. With over 800 hotels and more than 76,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night's sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.
All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.
Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2018 Premier Inn was also named the UK’s top-rated hotel chain for the fourth year in a row by Which.
Great Ormond Street Hospital Children's Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.
Outside of the UK, Premier Inn's expansion plans are focused on Germany. Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 6,000 Premier Inn bedrooms in its secured pipeline in Germany.
Hussle is the smart new way to fit fitness into your life. They partner with nearly 3,000 amazing gyms, spas and health clubs across the UK. When you Hussle, you can go to any of them. So you can get fit close to home, work, friends, anywhere.
Total flexibility: There are no contracts or sign-up fees – just flexible passes you can stop, start and pause anytime.
Instant access: Hussle makes it easy to use the gym, wherever you are. Book easily, get instant on-the-day access and sort it all online or on the app in seconds, with no need to complete gym inductions.
Variety of facilities: When you Hussle, you can choose from loads of gyms and facilities. So whether you prefer cardio or crunches, relaxing spas or gritty boxing gyms, you can work out any way you want.
The Monthly+ Pass gives you unlimited access to multiple gyms in loads of different locations with one flexible membership. So wherever you are, you can work out any way you want. No sign-up fees. No inductions. No contracts. One price.
The Day Pass gives you one-off access to your chosen gym, with no contract or sign-up fees. Choose from one pass, or bundles of 5 and 10 (FitFix5 and FitFix10). So you can fit fitness in when it suits you.
How to Hussle:
- Type your location to discover gyms, pools & spas near you.
- Chose your pass type
- Show your passcode at reception and tell them you're there with Hussle
- Work out your way
SOURCE Premier Inn