Chem-Dry Recognized as Top Category Leader in Localized Social Marketing Industry Report
Local Search Association and SOCi, Inc. Announce Top Franchise Marketing Brands in Local Social Marketing Benchmark Report
October 01, 2019 // Franchising.com // Nashville, Tenn. - The Local Search Association (LSA) and SOCi, recently launched the first-ever Localized Social Marketing Benchmark Report, a collaborative research report designed to help marketers understand the impact of localized social marketing. Chem-Dry, the world’s largest carpet and upholstery cleaning franchise system known for its proprietary Hot Carbonating Extraction (HCE) process, has been recognized in the report as a top category leader in the home services sector for its localized social marketing efforts.
The Benchmark Report is a collaborative research project which examines the top franchise marketing brands on their performance in local social marketing including localized presence, customer care (in the form of local ratings and reviews) and local community engagement. It was designed to help marketers understand the impact of localized social marketing to their respective businesses while providing good examples of what effective local social marketing looks like to help set a benchmark of success for practicing marketers.
“Localized social marketing is the key for multi-location businesses to compete and win in a world dominated by e-commerce and Amazon,” said Greg Sterling, VP of Strategy & Insights, Local Search Association. “When done effectively, it can propel brands to the top of organic search results, build and maintain a highly engaged base of loyal customers and drive increased traffic and, ultimately, sales to local businesses.”
The research studied a total of 163 franchise brands included on The Franchise Times Top 100 Largest Franchises List and/or appeared on Entrepreneur's list of the 100 fastest growing franchises. Covering ten industries including food and beverage, hotels, retail (general), business services, auto parts, home services, real estate, education, personal care, and retail (convenience), each franchise was ranked on a 100-point scale. Scoring was determined by examining a random selection of locations for each brand on top LSM platforms including Google My Business, Facebook and Yelp. As a result, the research evaluated 16,000+ individual locations and a total of more than 50,000 local pages.
“We are thrilled to see that the local social marketing efforts Chem-Dry is executing is making a positive impact on the brand and on our franchisees’ businesses,” said Dan Tarantin, President and CEO of Harris Research, Inc., parent company of Chem-Dry. “This report is a great indicator of how we are seeing success on a local level and also where we can improve. Our main goal is to make sure we understand what our customers want, ensure that they have a voice, and engage with them in a genuine way – and social media is the best forum for that.”
Over its 42-year history, Chem-Dry has built a network of 3,000 franchise units across more than 55 countries serving 11,000 homes and businesses a day worldwide. Local social marketing has played a key role in enabling franchise owners to launch and grow their businesses, build a loyal consumer following, and establish Chem-Dry as a trusted provider and member of their community.
To download your copy of the LSM Benchmark Report: https://www.meetsoci.com/2019-lsm-benchmark-report/.
Founded in 1977, Chem-Dry is the world’s leading carpet and upholstery cleaning service with a network spanning 55 countries and serving over 11,000 homes and business a day worldwide. Its green-certified solution and proprietary Hot Carbonating Extraction cleaning process provide a deeper clean, allow surfaces to dry faster, and leave homes and workplaces healthier. In addition to being ranked the number one carpet cleaning franchise by Entrepreneur magazine for 30 consecutive years and ranked among the top 10 concepts in the magazine’s list of Top Home-Based Franchises for 19 consecutive years, Chem-Dry has been ranked as the world’s Best House & Office Franchise in the 2018 Global Franchise Awards. For more information about Chem-Dry and to find a local operator, visit www.chemdry.com. Chem-Dry is owned by Harris Research, Inc., which is also the founder and owner of the fast-growing N-Hance Wood Refinishing franchise and the owner of Delta Disaster Services, an award-winning property restoration franchise.
About The Local Search Association (LSA)
The Local Search Association (LSA) is a not-for-profit association of more than 300 media companies, agencies and technology companies that enable enterprises and small businesses to achieve more within local markets. From Facebook, USA Today and Google to DexYP, Microsoft and Yelp, LSA members represent today’s top organizations serving businesses with a local presence. LSA is dedicated to helping its members succeed through data and insights, education, events, consulting and more. For more information and to become a member visit https://www.thelsa.org.
#60 on the 2018 Inc. 5000 list of the fastest growing companies in America, SOCi is the leading social media and reputation management platform built to address the complex needs of highly visible Multi-Location businesses. An award-winning leader in the industry, SOCi has pioneered more than a dozen unique marketing tools to help multi-location brands oversee, maintain, and protect their brand at the national level, while simultaneously scaling presence across hundreds, sometimes thousands, of local pages. For more information on how SOCi can fuel the success of your social media channels while protecting what matters most - your online reputation - visit www.meetsoci.com.
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