Restaurateur Brothers Reignite the Fire in Carlisle with Opening of 15th Firehouse Subs in Pennsylvania
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Restaurateur Brothers Reignite the Fire in Carlisle with Opening of 15th Firehouse Subs in Pennsylvania

October 01, 2019 // Franchising.com // CARLISLE, Pa. - Firehouse Subs Franchisees Darrin and Dennis Atlas are thrilled to open the doors to their restaurant in Carlisle, Pennsylvania, at 10 Noble Blvd., Ste. 5, on Monday, September 30. This is the 15th Firehouse Subs restaurant to open in Pennsylvania.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the brothers’ ninth Firehouse Subs restaurant, with several restaurants currently open in the suburbs of D.C. and Maryland. They fell in love with the brand’s hearty and flavorful food years ago and have been passionate about expanding the brand’s presence in their home state of Maryland. They’re excited to continue that expansion into Pennsylvania with the help of Regional Manager Kirsten Misner, who has been with Firehouse Subs since the Atlases opened their first restaurant in March 2014, and District Manager Laura Rutledge, who joined the Firehouse Subs family three years ago.

“This is a brand we are passionate about on a daily basis,” Darrin Atlas said. “From our hearty, flavorful food to our heartfelt customer service, we’re proud to serve our communities and look forward to welcoming the Carlisle community back into the Firehouse Subs family.”

The Atlases are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $857,000 in Pennsylvania. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Carlisle Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. The newly remodeled restaurant will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting local heroes from the Carlisle Fire Department in one of their fire trucks parked outside of the local fire station. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,175 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $46 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.

Firehouse Subs Quick Facts:

- More than 1,175 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations

- $46+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®

- Headquartered in Jacksonville, Fla.

- 175+ sparkling and still beverage options offered through Coca-Cola Freestyle® fountain in every Firehouse Subs restaurant

  • Including top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime

- Firehouse Rewards program offers points for free items, free birthday subs and more on Google Play and the App Store

- Top-Selling Signature Subs

• Hook & Ladder® Sub

  • Piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese
  • Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side

• Smokehouse Beef & Cheddar Brisket™

  • Loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce

- Bring the heat with our hot sauce bar featuring 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

SOURCE Firehouse Subs

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