Woofie’s Wags Its Way Into South Riding
All-inclusive pet-care franchise set to open third franchise of the year
October 04, 2019 // Franchising.com // ASHBURN, Va.- Just a few months after opening two franchisee-owned locations – Woofie’s, a new franchise in the $70 billion professional pet care industry and the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa services, signed a development deal for its third franchisee-owned location, which will service the South Riding and Aldie, Virginia areas.
Poised for a late-October opening, the new Woofie’s location will be owned and operated by first-time franchisee couple Teferi Dejene and Sebaot Gebre.
Dejene and Gebre have been married for 16 years and both grew up with pets. Coming from the telecommunication and bio-tech fields, Dejene and Gebre are looking forward to transitioning out of the corporate world and into something that can involve the whole family.
“After I left my job, I spent about six months looking for another corporate job, however none of the jobs I interviewed for were the right fit so I was on the lookout for an opportunity to try something on our own,” Dejene said. “My wife and I have been Woofie’s customers for over 10 years and loved their services, so when we heard they began franchising we jumped at the opportunity,” he added.
Founded in 2004, Woofie’s offers personalized pet sitting and dog-walking services which include consultations with a member of the management team, in-home overnight care and Bed & Biscuit overnight care. Their mobile pet spa provides one-on-one, cage-free grooming services such as: breed-specific haircuts, nail trims, hydrosurge baths and specialized de-matting and de-shedding treatments. The customization of products and services for each pet and the focus on the customer experience further set Woofie’s services apart from others in the industry.
“Being longtime Woofie’s clients and animal lovers, Teferi and Sebaot are a great addition to the Woofie’s network of franchisees,” Woofie’s co-founder Amy Reed said. “I have no doubt that they’ll be able to provide the South Riding and Aldie communities with the exemplary pet care our customers have grown to love.”
A core value of the pet care service franchise is a focus on community involvement. Once a year, Woofie’s hosts a “Paws & Claws” fundraising event where they partner with a local pet photographer to take photos with Santa, while all proceeds are donated to a local animal shelter. The company also collects unused pet items from clients for Friends of Homeless Animals (FOHA), on a quarterly basis, and sponsors a dog each year to provide a year’s worth of food and supplies.
“We truly believe the peace of mind we have whenever we entrust Woofie’s with the care of our pets is felt by others,” Dejene said. “Given our history with the company, we are confident and excited about the opportunity to become part of the Woofie’s family.”
Founded in 2004 and franchising since 2018, Woofie’s is a new franchise in the professional pet care services industry that is the first to offer the combined services of pet sitting, dog walking and mobile pet spa services. They are further set apart by their completely customizable services and their focus on customer service. Today, there is one location open and operating in Ashburn, Virginia and two others in Leesburg and Reston-Herndon. For more information, visit www.woofies.com
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