Potbelly Sandwich Shop Inks Multi-Unit Development Deal to Open Restaurants in Macy’s Stores
October 09, 2019 // Franchising.com // CHICAGO - Potbelly Sandwich Shop (Potbelly), the iconic neighborhood sandwich shop, announced today that it has signed a multi-unit franchise agreement to open shops in Macy’s department stores, adding to the fast casual brand’s significant multi-unit franchise growth in 2019.
“This franchise agreement marks a major milestone in our multi-unit franchise growth,” said Peter Ortiz, Vice President of Franchise Development at Potbelly. “A development deal with one of the nation’s premier retailers is a testament to our focus and prioritization of our franchising initiative. We’re thrilled for what’s in store for the future with Macy’s.”
The deal consists of four units, with three shops in California and one in New York, and builds off the existing relationship between Potbelly and Macy’s. A thriving Potbelly opened in the Macy’s at The Mall of America in 2018. The California locations follow Potbelly’s opening of its first shop in the Golden State, located in Irvine and operated by a local franchisee. The New York location will be the 16th Potbelly restaurant in the state.
The fast-casual concept has earned a reputation across the United States for having delicious food and a warm, neighborhood atmosphere, thriving within bustling communities nationwide.
Potbelly locations are set to open at Macy’s stores listed below:
- Macy’s Modesto Vintage Fair: 3401 Dale Road, Modesto, CA 95356
- Macy’s Concord Sun Valley: 341 Sun Valley Mall, Concord, CA 94520
- Macy’s Valencia Town Center: 26450 McBean Parkway, Santa Clarita, CA 91355
- Macy’s Smith Haven: 2 Smith Haven Mall, Lake Grove, NY 11755
The deal with Macy’s comes on the heels of Potbelly nearly doubling its franchise footprint with recent multi-unit agreements totaling 42 units spanning Las Vegas, Nevada; Tampa, Florida; and the Carolinas. In addition, Potbelly has opened a number of franchise stores this year that are driving brand penetration across several areas of the country, including recently opened shops in Irvine, California; Richmond and Charlottesville, Virginia; Rochester, Minnesota; and Charlotte, North Carolina.
Currently, there are more than 450 corporate and franchise Potbelly shops in the United States.
As the brand continues to expand throughout the country, the brand is awarding franchise opportunities to qualified multi-unit groups who are looking to add another successful segment to their portfolio.
For additional information about the Potbelly franchise opportunity, visit https://www.potbelly.com/franchising.
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate approximately over 50 shops in the United States. For more information, please visit our website at www.potbelly.com.
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