School of Rock’s 250th Location in Rio de Janeiro Ushers in Accelerated Global Expansion
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School of Rock’s 250th Location in Rio de Janeiro Ushers in Accelerated Global Expansion

  • Master franchisee in Brazil to open additional 117 schools, bringing Brazil development to 150 schools over the next few years
  • Independent music school in Brazil to convert to School of Rock and become the global system’s largest school with over 800 enrolled students
  • Brazil based master franchisee also awarded master agreements for expansion to Spain and Portugal
  • School of Rock celebrates at Rock in Rio with members of the Red Hot Chili Peppers
  • Associação Para Iniciação Musical (AIM) will receive its largest single donation in its history from School of Rock to support music for disadvantaged youth in Brazil

October 15, 2019 // // CANTON, Mass. - School of Rock, the leader in performance-based music education, announced the opening of its 250th location in Ipanema, Rio de Janeiro, the first of eight schools that will open in the South Zone of Rio de Janeiro. The milestone signals School of Rock’s larger international development strategy to strengthen the company’s position as the premier music education brand in the world.

Paulo Portela, CEO of School of Rock’s master franchisee in Brazil, will open 117 schools, in addition to the 33 already contracted, for a total of 150 schools throughout Brazil over the next few years. Portela also has been awarded master franchise agreements for Spain and Portugal. The first School of Rock sites in Lisbon, Madrid and Barcelona are targeted to open in 2020.

"Rio de Janeiro is central to Brazilian musical history and ‘cariocas’ love rock'n roll. The Ipanema School, along with the first Rio area school in Barra da Tijuca, show our commitment to sustaining that heritage," said Portela. “I am thrilled for the opportunity to accelerate and increase future growth across Brazil, Spain and Portugal.”

School of Rock also continues to expand its conversion program, which rebrands existing music education businesses and turns them into School of Rock locations. The company recently converted its first independent music school to a School of Rock in Lafayette, LA. The next conversion will be the Brazilian independent music school EM&T in Sao Paulo, becoming the largest overall School of Rock site in the global system with approximately 800 enrolled students.

“This is an incredibly exciting time to be part of School of Rock as we work diligently to ramp up our international development strategy and reach thousands more aspiring musicians across the world,” said Rob Price, CEO of School of Rock. “We are planning for long term global growth fueled by a passionate community, curriculum innovation, and new strategic partnerships.”

Price traveled to Brazil to finalize and mark these milestones, as well as observe an exciting partnership with Rock in Rio. The School of Rock House, an experiential booth located at the event, gave the more than one million festival goers the opportunity to “play Rock in Rio” as well as get to know the brand. An estimated 20,000 attendees unleashed their inner rock star at the School of Rock House.

Chad Smith, the drummer for the Red Hot Chili Peppers, helped School of Rock Brazil celebrate its impact on the lives of its students. Smith, in disguise, surprised 60 School of Rock students, jamming with them, going head-to-head with some talented fellow drummers, providing advice, and taking photos. One scholarship student was graciously invited to join Smith backstage at Rock in Rio and get pre-concert mentorship with the band’s bassist Flea, who gave her tips on how to excel on the Bass.

One of the pressing opportunities that the School of Rock leadership team has identified in its global expansion is to ensure that young people without financial means get access to music. In celebration of the developments in Brazil, School of Rock has committed to work with Associação Para Iniciação Musical (AIM), a nonprofit focused on creative opportunities for children in the country’s most vulnerable communities. School of Rock will make the largest single donation in AIM’s history to help expand access to musical education in the favelas that surround the markets in which the brand operates.

School of Rock provides students of all ages an exciting and engaging learning environment for taking guitar lessons, drum lessons, bass lessons, keyboard lessons, and singing lessons. Drawing from all styles of rock and roll, School of Rock students learn theory and techniques via songs from legendary artists such as Pink Floyd, Led Zeppelin, and Frank Zappa. Thanks to the school's performance-based approach, students around the world have gained superior instrumental skills and confidence on the big stage, with some moving on to record deals and larger platforms such as American Idol, The Voice and Broadway.

For more information on School of Rock, please visit

About School of Rock

School of Rock helps aspiring musicians master skills, unleash creativity, and develop tools they need to thrive in life. Founded as a single school in Philadelphia, Pa. in 1998, School of Rock has become a rapidly growing international franchise with over 300 schools open and in development across nine global markets. Since 2009, School of Rock has grown student count from 4,000 to over 35,000. School of Rock offers a wide variety of music lessons, including guitar lessons, singing lessons and piano lessons.

Follow School of Rock on Facebook at and on Twitter at

For more information on School of Rock visit or call 866-695-5515.

Media Contact:

Sarah Lofdahl
BizCom Associates
(318) 617-0362

SOURCE School of Rock



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