Slapfish Partners With Mac Haik Enterprises Ltd To Launch Slapfish In Texas And Arkansas
October 16, 2019 // Franchising.com // Slapfish, the fast-casual award-winning seafood franchise, announces their alliance with the Restaurants division of Mac Haik Enterprises Ltd (MHE) a Houston-based diversified investment company, who has purchased the rights to develop at least 30 Slapfish locations in Texas and Arkansas and has become a key partner in the parent company. The company plans to develop and open Slapfish restaurants throughout both states and help drive the strategic growth of the brand nationally and internationally.
Andrew Gruel, Chef and Founder of the Huntington Beach, California-based seafood franchise, currently has 23 locations nationwide and four additional locations opening by the end of 2019, including an international outpost in London. New locations also include the first Midwest location in Carmel, Indiana; Pooler, Georgia; and Hilton Head, South Carolina. In addition, Slapfish has over 50 locations at various stages of development both in the U.S. and around the globe.
Slapfish, which began as a food truck and evolved into a successful brick and mortar seafood franchise, values well-managed sustainable seafood (both farmed and wild) above all else. Since the official launch of Slapfish in 2012, the business has continued to provide ethically-sourced seafood to its customers, helping Americans eat healthier and re-think seafood, which Gruel believes should be the protein of choice for all.
Slapfish’s newest investor and franchisee, MH SLAPFISH CAPITAL LLC , is a wholly owned subsidiary of MHE whose founder and CEO is Houston businessman, Mac Haik, former wide receiver for the Houston Oilers. A MHE subsidiary was formerly The Egg & I’s largest franchisee and shareholder when the company sold its 30-stores to First Watch in May 2015. MH(FW) RESTAURANTS LLC presently owns and operates eleven First Watch locations in Austin, the greater Houston area and College Station.
“Slapfish is truly a unique restaurant brand delivering outstanding chef driven seafood in a fast casual model. They fit our profile of brands that are relevant for today’s informed consumer and stand out from the crowd,” said Blake Randolph, CFO of (MHE) who works with MHE’s restaurants.
About Mac Haik Enterprises Ltd (MHE)
MHE includes commercial real estate development entities that develop, own and manage office buildings, medical buildings, retail centers, and hotels. The Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15thlargest in the United States with 17 new car dealerships plus 6 standalone used car dealerships. MHE subsidiaries also are majority owners in two rapidly expanding fast casual restaurant brands, Original ChopShop and bellagreen. MH OUTDOOR MEDIA LLC is an outdoor advertising media company with digital and static signs in Texas, Louisiana, Tennessee, Florida and Alabama. A MHE subsidiary is one of the founding partners and maintains a significant interest in Acuity Healthcare Inc, the largest ESOP owned LTACH in the country with hospitals in New Jersey, West Virginia, and Ohio. MHE and its subsidiaries employ over 3,000 employees in several states. For additional information regarding MHE, visit machaik-enterprises.com.
Slapfish is an honest seafood brand serving delicious, ethically sourced cuisine in a fast casual setting. Slapfish brings a truly refreshing and honest approach to sourcing an exciting menu that rotates daily. As the only fast casual seafood restaurant providing guests with transparency and authenticity, Slapfish’s goal is to create meaningful experiences for guests while saving the oceans, one Lobster Grinder at a time. The brand currently has 23 units, with over 50 more locations in development both domestically and internationally.
Slapfish has received numerous accolades, coming in at number 11 in the “2018 Fast Casual Top 100 Movers & Shakers” list. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017,” and in ‘Nation’s Restaurant News’ “2017 Power List.” For more information, visit slapfishrestaurant.com.