DivaDance® Heads to Tampa
Booming dance franchise enters Florida for the first time
October 18, 2019 // Franchising.com // NEW YORK - DivaDance®, the pop music-inspired dance class experience for adults with a mission to inspire confidence and build a community, is entering the Tampa market.
DivaDance Tampa is set to open on October 26 and will be owned and operated by Tampa transplant, Emily Dirgo, who currently works as a financial advisor and always hoped to open her own business.
Foregoing a formal brick-and-mortar studio, DivaDance simply and strategically sublet rents space from area studios to offer classes. Dirgo is bringing DivaDance to several studios throughout Tampa - the grand opening will be hosted at Brucie Klay’s Dance Center with following classes being held at Dancebox Studio.
“I can’t wait to introduce Tampa to DivaDance,” said Dirgo. “I have always been passionate about dance and fell in love with the DivaDance brand immediately. After getting to experience a class for myself, I knew I wanted to bring the fun atmosphere and loving community that DivaDance inspires to Tampa.”
Founder and CEO Jami Stigliano began teaching dance lessons to her friends in 2003 while living in New York City and working as a music industry executive. In 2015, Stigliano decided to do more of what she loved and turned her side gig into her full-time job, founding DivaDance as an alternative to stressful dance studios targeting those looking for professional training.
DivaDance has reinvented the dance class experience for adults with a mission to inspire confidence and build community among clients through classes, parties, and dance programs. Prided on being accessible and inclusive, it’s easy to learn dance choreography in a sweaty, sexy, stress-free and judgment-free dance environment for dancers (or non-dancers) of all levels. Although the classes do not solely focus on fitness, they offer a way to rack up steps, burn calories, and pump endorphins. Every class features original choreography to songs ranging from hot current hits to favorite throwbacks.
“It’s important for women to have a space where they feel welcome and completely comfortable in their own skin,” said Stigliano. “DivaDance aims to bring people to the dance floor to connect with each other and with music for all the mental and physical benefits
In addition to classes, DivaDance offers exciting and flexible party options for bachelorette parties, adult birthday parties, girls’ night out and teambuilding.
Founded in 2015 and franchising since 2016, DivaDance is a pop music-inspired dance class that was started in New York City by music executive Jami Stigliano to meet the needs to dance enthusiast who aren’t seeking professional training or a career as a dance. With “Slaying is my Cardio” as its motto, DivaDance’s mission is to inspire confidence and build a community among clients through classes, parties and dance programs, and is currently in 16 cities across the country.
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