Aroma Joe’s Continues Florida Expansion
New England coffee-based franchise opening first Land O’ Lakes shop, second in Sunshine State
October 21, 2019 // Franchising.com // Portland, Maine - With 67 stores across five states and 20 more locations in development, Aroma Joe’s has grown its presence in New England and along the eastern seaboard by producing “farm-to-sip” quality coffee and unparalleled customer service. In a highly-competitive coffee-drinking market, Aroma Joe’s is announcing plans to open their second shop in Florida. With a presence already in Pompano Beach, Aroma Joe’s will open up shop with their newest franchisee-owned store in Land O’ Lakes, located at 7016 Land O’Lakes Boulevard.
“We are proud of our growth in the New England region and along the East Coast, and are thrilled to increase our presence in Florida,” Aroma Joe’s CEO Loren Goodridge said. “The reception to the brand has been amazing in Pompano Beach and we are excited to introduce Land O’Lakes to the Aroma Joe’s difference and our ‘farm-to-sip’ quality coffee.”
This location will be owned and operated by one of the founding members of Aroma Joe’s, Martin McKenna. It is slated to open in December 2019.
“It is very fulfilling to see the growth that Aroma Joe’s has experienced over the past 19 years and our movement into new markets,” McKenna said. “Florida has been a highly successful area for our brand and we are excited for the future expansion opportunities. I know Land O’Lakes will embrace Aroma Joe’s and our emphasis on providing quality beverages, food and a great customer experience.”
Aroma Joe’s was founded in 2000 by four cousins (two sets of brothers) from Maine and began franchising in 2013. Whether it’s helping customers or franchisees, Aroma Joe’s serves positive energy by focusing daily on the customer, the community, and the cup. The company has become a market disrupter by putting just as much emphasis on the customer experience as its products. From hand-crafted coffee, unique, infused blends, signature AJS RUSH® Energy Drinks to all-day breakfast and baked goods, this emerging franchise has been helping folks Find Your Fuel™ all across Maine, New Hampshire, Massachusetts, Pennsylvania and Florida.
Besides the good vibes and great service, Aroma Joe’s is known for its “farm-to-sip” coffee experience. Unlike many of its competitors, the company has made a large-scale commitment to sourcing and using only 100 percent Rainforest Alliance Certified™ coffee, which meets rigorous environmental, social and economic standards.
Aroma Joe’s is targeting a 20-30 percent growth rate each year and looking to fill the Eastern Seaboard within the next 5-10 years. The cost of opening an Aroma Joe’s franchise, including the franchise fee and overall investment cost, is between $256,500 and $702,000. One Aroma Joe’s location is 790 square feet on average.
About Aroma Joe's
Founded in 2000 and headquartered in Portland, Maine with 67 locations across Maine, New Hampshire, Massachusetts, Pennsylvania and Florida. The company began franchising in 2013 and is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJS RUSH® Energy Drinks and a variety of all-day food offerings. Aroma Joe’s is fueling the modern world by serving positive energy in a friendly and upbeat environment by focusing daily on the customer, the community and the cup. For more information visit: https://aromajoes.com/
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SOURCE Aroma Joe’s