Slim Chickens Launches Nationwide Multi-Unit Franchising Initiative
Leader in better-chicken category signs deals representing 71 units in 2019; sets forth strategy to expand into key markets through multi-unit franchise growth
October 21, 2019 // Franchising.com // FAYETTEVILE, Ark. - Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, announced today an aggressive multi-unit growth initiative to expand its presence in key markets across the United States. With a goal to reach 600 locations over the next 10 years, the brand is focusing its expansion initiative on southern, Midwest, mid-Atlantic and northeast states in the near term.
Today’s announcement comes on the heels of seven recently signed multi-unit franchise agreements totaling 71 units. With 350 locations in development, Slim Chickens is slated to open its 100th restaurant by December and plans to open minimally 30 locations in 2020. Current projections indicate 50 new units to open annually in the years to come. With an intensely loyal fan base and undeniable demand from franchise investors and consumers alike beyond its footprint today, Slim Chickens is well positioned to significantly expand its presence, which today spans 14 states and three continents.
Reflecting its ascension into one of the most coveted restaurant brands among multi-unit franchise investors, year-over-year sales growth is approaching 20% and year-over-year unit growth has surpassed 20%. As a result, Slim Chickens is firmly established as the “better chicken” brand to watch. In fact, its growth placed Slim Chickens on the prestigious Franchise Times 2019 Top 200+ list this year, further demonstrating the momentum behind its multi-unit franchise opportunity.
“We are in the perfect position to be aggressive with our franchise growth strategy,” said Jackie Lobdell, executive director of franchise development for Slim Chickens. “The wind is at our back. Through a distinct commitment to hospitality and high-quality food, we’ve developed a dedicated following in markets across the country. We offer attractive unit level economics, an exceptional support system, streamlined operations and an unmatched training program. Given the incredible momentum behind the franchise opportunity today, we’re ready to expand with experienced multi-unit operators.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
In July, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, there are nearly 100 Slim Chickens locations open and 350 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
All Points PR
SOURCE Slim Chickens
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