Woofie’s Pet Parent Named New Director of Marketing
All-inclusive pet-care franchise hires long-time customer, animal lover as brand executive
October 21, 2019 // Franchising.com // ASHBURN, Va. - After recently opening three franchisee-owned locations – Woofie’s, a new franchise in the $70 billion professional pet care industry and the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa services, named Michele Novy as full-time Director of Marketing.
Novy brings years of expertise in the fields of broadcast journalism, communications and marketing to the Woofie’s team.
As a longtime animal lover, pet owner, and Woofie’s client, Novy eagerly joined the Woofie’s team once the opportunity arose.
“I was extremely excited to join the team,” Novy said. “I am a long-time customer for a reason. From dog walking to grooming, I’m confident in Woofie’s services, and I’m eager to help move the business further.”
Founded in 2004, Woofie’s offers personalized pet sitting and dog-walking services, which include consultations with a member of the management team, in-home overnight care and Bed & Biscuit overnight care. Their mobile pet spa provides one-on-one, cage-free grooming services such as: breed-specific haircuts, nail trims, hydrosurge baths and specialized de-matting and de-shedding treatments. The customization of products and services for each pet and the focus on the customer experience further set Woofie’s services apart from others in the industry.
Novy’s love for animals doesn’t stop at Woofie’s, as she previously fostered kittens with the Friends of Homeless Animals (FOHA), an activity that aligns with Woofie’s philanthropic fundraising agenda.
“Michele is a great addition to the team and we look forward to working alongside her to elevate Woofie’s presence in the community,” co-founder Amy Reed said. “Given her experience in the field and passion for the company, we are sure she will successfully lead our marketing initiatives.”
A core value of the pet care service franchise is a focus on community involvement. Once a year, Woofie’s hosts a “Paws & Claus” fundraising event where they partner with a local pet photographer to take photos with Santa, while all proceeds are donated to a local animal shelter. The company also collects unused pet items from clients for FOHA, on a quarterly basis, and sponsors a dog each year to provide a year’s worth of food and supplies.
Founded in 2004 and franchising since 2018, Woofie’s is a new franchise in the professional pet care services industry that is the first to offer the combined services of pet sitting, dog walking and mobile pet spa services. They are further set apart by their completely customizable services and their focus on customer service. Today, there is one corporate location open and operating in Ashburn, Virginia and three other franchisee-owned businesses, servicing Leesburg, Reston/Herndon and most recently, South Riding/Aldie. For more information, visit www.woofies.com.
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