Curio Collection by Hilton Debuts First Property in Uruguay
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Curio Collection by Hilton Debuts First Property in Uruguay

The newly-opened SORO Montevideo will be the third hotel in the Hilton portfolio to open in Uruguay

October 22, 2019 // // MONTEVIDEO and MCLEAN, Va. - Hilton (NYSE: HLT) today announced the opening of SORO Montevideo, Curio Collection by Hilton, representing the brand’s debut in Uruguay and third Hilton property in the country. The modern 40-room boutique hotel marks the continued growth of the global hospitality company’s portfolio of one-of-a-kind hotels and resorts in premier destinations across the Caribbean and Latin America.

“We are thrilled to welcome the first Curio Collection by Hilton in Uruguay and celebrate another milestone during Hilton’s momentous 100th anniversary year,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “We are committed to being the global leader in hospitality and SORO Montevideo, Curio Collection by Hilton will no doubt welcome guests to memorable and immersive experiences showcasing the culture of one of the top destinations in South America.”

Situated in the heart of Uruguay’s charming Pocitos neighborhood in Montevideo, SORO Montevideo boasts a contemporary design that embodies the city’s historic charm and urban flair. The 14-floor hotel offers well-appointed accommodations with natural light and thoughtful in-room amenities such as coffee and tea stations, a mini bar, HDTV and a work desk with chair.

Guests can take advantage of wellness-focused amenities, including a gym with panoramic terraces equipped with hydromassages and thermal conditioning that independently provides cooling and heating. The property will also include a rooftop jacuzzi with waterfront views as well as Tomás, a signature restaurant serving breakfast, lunch and dinner with a chef-driven menu that utilizes the day’s freshest products and ingredients. Boasting a modern functional design, the property also offers a flexible meeting room on the first floor for up to 40 people.

The hotel’s environmental commitment and unique amenities make it a highly sought-after location for travelers visiting the city. The new building will incorporate renewable and energy-efficient technologies throughout including a solar collector system for water heating and natural lighting in all public spaces and guest rooms, in line with Hilton’s Travel with Purpose sustainable commitment with the environment.

“With the Latin American travel and tourism economy growing nearly 3% last year*, we have focused our regional development in markets such as Uruguay where we can further expand our brands’ presence,” said Jenna Hackett, global head, Curio Collection by Hilton. “Through our partnership with World Trade Center Montevideo, we are looking forward to introducing guests to Curio Collection by Hilton and offering unique, authentic experiences that reflect the independent spirt of each of our hotels within the Collection.”

SORO Montevideo is located in the heart of Pocitos, recognized for its architectural beauty and as a rich artistic community. Overlooking La Plaza Tomás Gomensoro, which was inspired by the European square from the late 19th century, the hotel offers convenient access to the Rambla de Montevideo as well as Pocitos Beach, the local market of Villa Biarritz, and several malls and restaurants.

Hilton currently has a portfolio of nearly 150 open hotels and resorts welcoming travelers in the Caribbean and Latin America. In its 100th year, the company continues to pursue additional growth opportunities in the region and currently has a robust pipeline of more than 90 hotels throughout the region, including approximately 50 properties in South America.

SORO Montevideo is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.

For more information or to make a reservation, please visit SORO Montevideo, Curio Collection by Hilton. For more information on Curio Collection by Hilton, please visit

*Source: World Travel & Tourism Council

About Curio Collection by Hilton

Curio Collection by Hilton is an upper-upscale, global portfolio of more than 70 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic experiences through distinctly local offerings and unexpected amenities tailored to every traveler type, all while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at; discover Curio Collection destinations through the eyes of locals with 48-hour itineraries at; determine what kind of traveler you are by taking the curiosity quiz; and connect with Curio Collection on Facebook, Instagram, and Twitter.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Media Contact:

Suzana Cardozo
+55 11 2845 0268




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