Waters Edge Wineries® Signs Franchise Agreement To Bring Innovative Winery Concept To The Prairie State
Illinois Entrepreneur Introduces New Winery System to Peoria Heights
October 22, 2019 // Franchising.com // RANCHO CUCAMONGA, CA - Waters Edge Wineries®, an innovative urban winery system bringing the cultural experience of wine to communities across the county, today announced it has signed a franchise agreement that will introduce its concept, Waters Edge Winery & Bistro, in an ideal high-traffic retail center in Peoria Heights, Illinois. This new location joins 11 others already operating throughout California, Colorado, Ohio, Oklahoma and Texas. Each Waters Edge Winery & Bistro location is individually owned and operated by local entrepreneurs in their communities. The Peoria Heights, Illinois location is owned by local entrepreneur Michael Vandy of MRVandy Inc., and is expected to open in spring 2020.
“We are excited to expand our brand further into the Midwest, allowing Illinoisans the opportunity to expand their palates and learn more about the fine art of winemaking,” said Ken Lineberger, president and CEO of Waters Edge Wineries. “With Michael as the newest member of our family, we are confident he will provide his guests a unique and exciting experience, sharing his love for wine with the local community and creating treasured memories in the process.”
After spending nearly two decades as a certified public accountant, Vandy was interested in identifying a franchise concept that would allow him the freedom to work as an entrepreneur, trading in his cubicle for a career focused on his love of wine.
“I’m thrilled to share my love for wine with the Peoria Heights community and to offer a fun and unique space for guests to enjoy a glass of wine with family and friends,” said Vandy. “Being a native Illinoisan, Peoria Heights holds a special place in my heart; I couldn’t be happier to introduce this great town to a concept I’ve quickly fallen in love with.”
Combining elements of the traditional winemaking experience with the popular wine bar concept, Waters Edge Winery & Bistro locations serve as a lively hub within its communities, offering bistro-style artisanal selections including appetizers, flatbreads, sandwiches, salads and desserts, custom bottling and labeling as personalized gifts, private tasting areas for groups, a wine club and more. This gives guests the opportunity to engage intimately with what has historically been a somewhat exclusive lifestyle, limited to select regions.
As an emerging franchise concept, the Waters Edge Winery & Bistro model is ideal for entrepreneurs passionate about wine who seek a way to share their love and knowledge without being in the agriculture business. Franchise owners receive comprehensive training on the micro-winery tank system and are provided with pre-opening training courses, both hands-on and classroom based, to help prepare for the launch of their winery. The company also offers social media and marketing support to help franchise owners realize success.
Earlier this year, Waters Edge Wineries announced three new franchise agreements to introduce its concept in Madera, California; Toledo, Ohio; and Richmond, Texas. In August, a new location opened in Davidson, North Carolina, a suburb of Charlotte, and a new flagship location showcasing an updated design footprint opened in Long Beach, California this month. Waters Edge Wineries® currently operates 11 locations in California, Colorado, Ohio, Oklahoma and Texas with expansion in North Carolina, Kentucky and Montana.
For more information on Waters Edge Wineries, contact 909-GOT-WINE, visit WatersEdgeWineries.com or email Sales@WatersEdgeWineries.com.
About Waters Edge Wineries®
California-based Waters Edge Wineries is an innovative urban winery system bringing the cultural experience of wine to communities across the country. Each Waters Edge Winery & Bistro location combines the very best of a winery and wine bar in one versatile model that can be located anywhere, regardless of topography or agricultural factors. Founded in 2004 by husband and wife team Ken and Angela Lineberger, Waters Edge Wineries currently operates 11 Waters Edge Winery & Bistro locations in California, Colorado, North Carolina Ohio, Oklahoma and Texas. The company caters to entrepreneurs who are seeking a fun, exciting career where they can share their passion for wine while creating memorable guest experiences.
Rachel Tabacnic/ Matthew Hasbun
SOURCE Waters Edge Wineries®