Melt Shop Continues Aggressive Expansion Across Greater Philadelphia Area
Fast Casual Leader to Open New Restaurant in Downingtown; First 50 Guests to Receive Free Grilled Cheese for a Year
October 25, 2019 // Franchising.com // New York - Melt Shop, the pioneer of the Melted Sandwich Movement, announced today it will be opening its third restaurant in the Greater Philadelphia area. The newest Melt Shop will open on November 2 in Downingtown, PA at Brandywine Square located at Quarry Road & U.S. 30, Space P2-1. Melt Shop in Downingtown will celebrate its grand opening by giving away free grilled cheese for a year* to the first guest in line on opening day.
Following a successful opening in Newtown, PA in June, Melt Shop’s Downingtown restaurant is also owned and operated by local multi-unit franchisee, Drew Smith of Rockham Melt, LLC. In addition to Melt Shop restaurants, Smith and his team operate 28 Five Guys locations across the greater Philadelphia area. The multi-unit operator has plans to develop 17 additional Melt Shop restaurants across Pennsylvania, New Jersey and Delaware over the next few years.
“We’re excited to continue Melt Shop’s expansion in my home state of Pennsylvania. We received tremendous feedback following our opening in Newtown earlier this year and wanted to give our guests in Downingtown an opportunity to experience food that elicits moments of joy with family and friends,” said Smith. “Our food is delicious and is made from the highest quality ingredients and we look forward to serving guests from Downingtown and the surrounding areas.”
To celebrate the opening, the Downingtown restaurant will be hosting a series of giveaways throughout its celebratory weekend. Full giveaway details include:
- Saturday, November 2 - Free Grilled Cheese for a Year - The first guest will receive 1 classic grilled cheese per week for an entire year; the next 49 guests receive 1 classic grilled cheese per month.*
- Sunday, November 3 - The first 50 guests at opening and the first 50 guests to dine after 6 p.m. will receive a free Nutella shake.
- Monday, November 4 - The first 100 guests will receive a free shop tots.
Founded in 2011 in New York City, Melt Shop’s menu is full of craveable melts, house made chicken tenders, tots, salads, shakes and more, including its popular Fried Chicken Melt topped with pepper jack cheese, red cabbage slaw and Melt Sauce on country white bread.
Melt Shop in Downingtown will be open Monday – Sunday from 11 a.m. – 10 p.m. For more information, visit https://www.meltshop.com. Follow Melt Shop on Facebook, Twitter, and Instagram for the latest news and trends.
*Eligible winners must be over 16 years of age and are required to download the Melt Shop app. Redemption will start 11/9/2019.
About Melt Shop
Founded in 2011 in New York City, Melt Shop is a melted sandwich restaurant that uses only the best ingredients. As the pioneers of the melted sandwich movement, the company offers a variety of melted sandwiches, tots, tenders, salads, and shakes. Today, Melt Shop has grown to 20 locations in and around New York City, Pennsylvania, Minnesota, Delaware and New Jersey. Melt Shop has received numerous accolades including rankings in Entrepreneur magazine’s 2019 Top New Franchises and Fast Casual’s Top 100 Movers & Shakers in 2018 and 2019. Melt Shop does more than create melted sandwich masterpieces; it creates a culinary experience unmatched in the fast-casual space. For more information about Melt Shop, visit www.meltshop.com.
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