UNITS Moving and Portable Storage Revs Up Marketing Effort with NASCAR
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UNITS Moving and Portable Storage Revs Up Marketing Effort with NASCAR

Moving and Portable Storage Leader Partners with StarCom Racing Teams as a Co-Primary Sponsor for First Data 500 in Martinsville

CHARLESTON, S.C. - UNITS® Moving and Portable Storage, a national moving and portable storage franchise headquartered in Charleston, South Carolina, has partnered with StarCom Racing teams as a co-primary for the First Data 500 on Sunday, October 27, at the famed Martinsville Speedway “paperclip.”

It is a marketing first for UNITS Moving and Portable Storage as they look for new ways to introduce their high-quality constructed containers featuring barn-style doors and all-steel construction to one of the largest audiences in the world. The company’s logo will be featured on the rear quarter panels of the #00 during the First Data 500 this weekend.

The First Data 500 is a Monster Energy NASCAR Cup Series stock car race held at Martinsville Speedway in Ridgeway, Virginia. The race has been run in every NASCAR Cup Series since 1949, making it the oldest NASCAR race still run today. It is the seventh race of ten in the NASCAR Cup Series Monster Energy NASCAR Cup Series playoffs, and the first race in the 'Round of 8' of the current playoff format.

“We are very excited to partner with StarCom Racing as a co-primary sponsor at the First Data 500 in Martinsville this Sunday,” UNITS Moving and Portable Storage CEO Michael McAlhany said, “NASCAR fans are incredibly loyal to their sport so we hope this sponsorship will give us the chance to earn their loyalty as well.

Based in North Carolina, StarCom Racing fields two cars in the Monster Energy NASCAR Cup Series. They purchased their NASCAR Charter in 2018 and are running a full schedule this year. StarCom Racing was formed by a collective group of seasoned NASCAR specialists, as well as successful business entrepreneurs from their parent company, StarCom Fiber.

StarCom racing president Matthew Kohler sees the partnership as a terrific fit of two brands that always strive for excellence.

“As a race team, we work hard to put a high-quality product on the track each week. Partnering with a company like UNITS Moving and Portable Storage that offers high-quality containers for our fans in need of portable storage, aligns with our team’s core values,” said Matthew Kohler, SCR president.

For more information about UNITS Moving and Portable Storage, visit www.unitsstorage.com.

About UNITS® Moving and Portable Storage

Established in 2004, UNITS® Moving and Portable Storage was founded by Michael McAlhany during the emergence of the moving and portable storage industry. The company's mission was to provide personal customer service and supply the most innovative and highest quality equipment. Nationwide UNITS® Moving and Portable Storage are locally-owned and operated and familiar with the communities they serve. UNITS® Moving and Portable Storage offers high-quality constructed containers featuring barn-style doors and all-steel construction. The UNITS® Moving and Portable Storage container is clean, weather-resistant, spacious and available in 12 and 16-ft. lengths. The UNITS® Moving and Portable Storage robotic delivery system is the most technologically advanced in the industry, virtually eliminating any shift in contents when lifting containers on and off transport vehicles and placing them in tight areas where competitors can’t. The container may be placed in a UNITS® Moving and Portable Storage service center or at the customers desired location, always at ground level for easy access. The national network of UNITS® Moving and Portable Storage and Service Centers currently services over 500 cities in North America with additional locations scheduled to open in 2019.

About StarCom Racing

StarCom Racing, a Monster Energy NASCAR Cup Series Team, based in North Carolina was launched in September 2017. SCR purchased a Charter in 2018 and runs a full schedule in 2019. SCR was formed by a collective group of seasoned NASCAR specialists, as well as successful business entrepreneurs from SCR’s parent company, StarCom Fiber. For more information on SCR or to purchase team gear, please visit www.starcomfiber.com.

Media Contact:

Matt DeMargel
919.459.8164
mdemargel@919marketing.com

SOURCE UNITS® Moving and Portable Storage

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