Deka Lash, the Experts in Eyelashes, Showcases Brand at Annual Franchise Conference
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Deka Lash, the Experts in Eyelashes, Showcases Brand at Annual Franchise Conference

LashCon 2019 Celebrates Growth and Innovation

CANONSBURG, Pa. - (BUSINESS WIRE) - November 1, 2019 - Deka Lash, the experts in eyelashes, celebrated their growth and accomplishments at their annual Franchise Conference held in Scottsdale, Arizona last month. LashCon brought together nearly 200 franchisees, corporate team members and vendors where CEO and Co-Founder Michael Blair proudly recapped the successful 2019 and highlighted the plans for 2020 and beyond.

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including evening and weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

“Our annual convention serves as a reminder of how remarkable our franchisee network is including all our lash artists who work to make our clients look and feel their best,” says Michael Blair, CEO and Co-Founder of Deka Lash. “The success that we have seen over the last three years and the incredible opportunities we have nationally and internationally ahead of us are the direct result of the support and dedication of each franchisee and the dedication they put into their studio.”

One of the highlights of the conference was the launch of Deka Lash’s innovative new service, TrueXpress™. This first to market service allows the client to receive the eyelash application process in half the time. “Our research let us know women love the look of eyelash extensions but the time commitment was a challenge for many,” said Jennifer Blair, Chief Experience Officer and Co-Founder. “After extensive research we developed a patented technology to bring the beauty of more lashes in less time and are so excited to share with our guests.” TrueXpress™ launches nationally at all Deka Lash studios on November 11, 2019.

Capping off the conference was the illustrious awards ceremony where Deka Lash bestowed honors on top-performing franchises including:

  • Brand Ambassador Award
    Bette Anne Duffy
    Vivian Lin
    Jeff Kenny
    Moriah Brookshier
    Nirmitee Shah
  • Developer of the Year Award
    Bette Anne & Tim Duffy
    Bryanna & Bob Rawe
    Jacquie Fowler
  • Personal Achievement Award
    Nicolette Ventura
  • Marketing Innovator Award
    Vivian Lin

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 73 studios open in 26 states and in June 2019 began franchising internationally. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List. For additional information visit dekalash.com.

Media Contact:

Barbara Carrera Holland
CH Media
602.404.7561
chmedia@cox.net

SOURCE Deka Lash

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