Firehouse Subs® Brings the Heat with First Location in Ontario, California
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Firehouse Subs® Brings the Heat with First Location in Ontario, California

November 01, 2019 // // ONTARIO, Calif. - Firehouse Subs announces the grand opening of its first restaurant in Ontario, California at 2598 Archibald Ave in Suite E3. The restaurant will open its doors to the public on Friday, November 1, under the ownership of Firehouse Subs Franchisees Vivek Malkan and Asit Jash.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

The Ontario restaurant marks continued growth for Firehouse Subs, which first arrived in California in 2012 at its Oceanside location. Malkan and Jash’s restaurant will be the 5th Firehouse Subs in San Bernardino, and the 23rd in the greater Los Angeles area since the Oceanside location opened nearly seven years ago. This impressive growth and hunger for hearty and flavorful subs is what led Malkan to join the Firehouse Subs brand.

“My first job when I moved to California was in a sandwich shop, so this kind of company culture has always been important to me,” Malkan said. “I’ve been in Ontario for more than 10 years now, and I knew I wanted to grow with Firehouse Subs to spread our mission and support for our communities, so I’m excited to have the chance to serve my friends and neighbors.”

Malkan and Jash are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $1.1 million in California. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Ontario Firehouse Subs restaurant is open from 10 a.m. to 9 p.m. seven days a week. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings. The new location also makes it easy for guests on the go. Ontario residents can place orders online through the Firehouse Subs app, park in one of the restaurant’s four to-go parking spots and pick up their order from Rapid Rescue Rack just inside.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $46 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

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About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands.

Quick Facts:

• More than 1,175 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations

• $46+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®

• Headquartered in Jacksonville, Fla.

• Firehouse Rewards program offers points for free items, free birthday subs and more on Google Play and the App Store

• Top-Selling Signature Subs

  •  Hook & Ladder® Sub

    • Piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese

    • Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side
  • Italian

    • A toasted sub roll topped with Genoa salami, pepperoni, Virginia honey ham, melted provolone, Italian dressing and seasonings

    • Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side

• Bring the heat with our hot sauce bar featuring 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

• 175+ sparkling and still beverage options offered through Coca-Cola Freestyle® fountain in every Firehouse Subs restaurant

SOURCE Firehouse Subs



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