Deka Lash Announces Launch of TrueXpress™ Lashes
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Deka Lash Announces Launch of TrueXpress™ Lashes

This Revolutionary Approach to Eyelash Extensions, Drastically Reduces The Time It Takes to Get The Service

CANONSBURG, Pa. - (BUSINESS WIRE) - November 11, 2019 - Deka Lash, the experts in eyelashes, continues to innovate the eyelash extension industry with the launch of TrueXpress™ the first to market service designed to provide time constrained women a fast approach to have beautiful lashes.

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including evening and weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

TrueXpress™ is an eyelash extension service offering women fuller lashes in about half the time for both full set initial application and refills. Their specialized process is created with a fan effect allowing more lash extensions on a single natural lash allowing clients to receive full sets in 60 minutes and lash refills in just 30 minutes. “Our focus continues to be our clients’ needs and desires and with the development of TrueXpress™ we listened to our customers who asked for a faster way to enjoy the lashes they love,” said Jennifer Blair, Chief Experience Officer and Co-Founder. “After extensive research we developed the technology to bring the beauty of more lashes in less time. We are excited about this new offering, it’s a game changer, giving eyelash users the beauty they want with more time to do the other things that their busy life requires.”

TrueXpress™ launches nationally at all Deka Lash studios on November 11, 2019.

"Anytime you can develop a service that customers love, increase take-home pay for our Lash Artists and boosts Franchisee net margins, you know you have a winner," said Jerel Tomasello, President and COO of Deka Lash.

As the brand leader in the eyelash extension industry, in addition to TrueXpress™ Deka Lash offers four unique styles of traditional eyelash extensions plus Classic Lash Extensions offering timeless elegance, True Volume™ for a dramatic look and Lash Lift that lifts and curls the natural lash. All applications are applied by highly trained and licensed beauty professionals.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 73 studios open in 24 states and in June 2019 began franchising internationally. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List. For additional information visit

Media Contact:

Barbara Carrera Holland
CH Media

SOURCE Deka Lash



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