Deka Lash, the Experts in Eyelashes, Adds Experienced Team Member
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Deka Lash, the Experts in Eyelashes, Adds Experienced Team Member

Marcus Slater Joins Fast Growing Franchise Concept as Chief Marketing and Technology Officer

CANONSBURG, Pa. - (BUSINESS WIRE) - November 20, 2019 - Deka Lash announced today the hiring of an industry leader as they move forward with national and international growth. Joining the team is Mr. Marcus Slater as Chief Marketing and Technology Officer.

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

“Deka Lash is on pace to become one of the fastest growing beauty brands of this next decade so assembling a leadership team with knowledge of all the challenges and opportunities for our franchisees and clients is vital,” said Jerel Tomasello, President and COO Of Deka Lash. “Marcus is a marketing veteran, who will bring passion and expertise to our brand and play a vital role in shaping our strategy and positioning to maximize Deka Lash for strong growth.”

Marcus Slater is an award-winning digital marketer, technology developer, and an accomplished entrepreneur in nearly every marketing outlet, including health, franchising, e-commerce, FinTech, accounting, and cryptocurrency. He was recently named Marketing Icon of The Year by OnCon20 with work recognized by Entrepreneur Magazine, Forbes, Accounting Today, The New York Times, and many more leading publications. Through his knowledge, he has helped companies bring clarity to their marketing strategy and technology execution while infusing record-setting multi-million year-over-year growth for brands of all sizes.

“Anytime you can join a brand that at its core breads innovation, purpose, women-empowerment and an unmatched company culture, you’ve already won,” says Marcus. “Deka Lash is positioned to innovate and educate the beauty industry and consumers in ways that have never been done before while simultaneously building strong growth for our franchisees. I am excited to bring my expertise in marketing and technology, melded with some of the best minds in the business to the table and I couldn’t be more excited than to pave this path alongside the Deka Lash corporate team and especially all of our franchisees.”

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 74 studios open in 26 states. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List and began franchising internationally. For additional information visit

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Barbara Carrera Holland
CH Media

SOURCE Deka Lash



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