Häagen-Dazs® Shops Celebrates Expansion to Arizona with Five New Locations Amid Major Franchise Growth Efforts
New Phoenix area locations celebrating Grand Openings with 500 free scoops and surprise rewards
December 06, 2019 // Franchising.com // MINNEAPOLIS - On Saturday, December 14, the Häagen-Dazs® brand is opening its doors to Arizona residents with Grand Opening festivities at five new Shops in the Phoenix area. The new look and feel of its retail stores are now within reach of Häagen-Dazs® fans in Old Scottsdale, Tempe (Arizona Mills Mall), Gilbert (San Tan Village), Glendale (Arrowhead Towne Center) and Chandler (Chandler Fashion Center). These Shops offer a full, immersive brand experience for all consumers to enjoy the best ice cream and sorbet in Arizona, a rising market for the brand.
After already opening 28 Shops this year, Häagen-Dazs® Shops is carrying that momentum through the expansion into Arizona. To enter the “Grand Canyon State”, Häagen-Dazs® Shops has partnered with Magnet Partners, a franchisee group led by experienced restaurant operators.
Arizona is a vibrant and exciting state where Häagen-Dazs® shops sees a huge growth potential. The great year-round weather and loyal customer base make Arizona a perfect target for the brand’s growth. “Magnet Partners has found an iconic and beloved brand with an amazing opportunity with Häagen-Dazs in the region.” said Luciano Almada, one of the partners at Magnet. Over the next seven years Magnet Partners is set to open a total of 50 Häagen-Dazs® locations, expanding to all the major markets of Arizona and Texas, where they hold exclusive development rights, as well as in Florida where Magnet Partners already operates 6 Häagen-Dazs® Shops.
“With a brand like Häagen-Dazs, growth is always top of mind” said Rob Schell, The Häagen-Dazs Shoppe Company, Inc. Director of Development. Adam Hanson, the President of Häagen-Dazs Shoppe Company, added that “Magnet Partners was searching for a high-quality brand that offered the opportunity for rapid expansion; and we are excited to grow in the region with them.”
Each of the 5 new Arizona locations will feature the full Häagen-Dazs Shop menu offerings, including its popular “Dazzler” Sundaes and the seasonal favorite Peppermint Bark flavor. The indulgent holiday classic is uniquely extraordinary with rich, white chocolate ice cream, crispy dark chocolate and holiday-perfect peppermint candy.
All five Häagen-Dazs® Shop locations will hold their Grand Opening festivities on Saturday, December 14th from 11am to 9pm, with free scoops for the first 500 guests and other surprise rewards, including scratch-off cards with the chance to win free ice cream for a year ($500 value). Everyone is a winner.
The Häagen-Dazs Shoppe Company is always seeking new franchise owners with a passion for Häagen-Dazs’ super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, visit www.haagendazsshoppecompany.com.
About Häagen-Dazs Shops
The first Häagen-Dazs Shops location opened in Brooklyn, NY in 1976, giving consumers a new outlet for the distinctive velvety, super-premium ice cream of Häagen-Dazs. Today the Häagen-Dazs Shops system in the United States is made up of more than 200 independently owned and operated locations, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, visit www.haagendazs.us/shops. You can also check out the latest updates at facebook.com/HaagenDazsUS, on Instagram or Twitter.
Häagen-Dazs® trademark is used under license. ©HDIP, Inc.
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SOURCE Häagen-Dazs Shops