DQ Grill & Chill® Restaurant Coming to Southern Louisiana
Multi-Unit Owners Announce Second Location in Lafayette
December 18, 2019 // Franchising.com // LAFAYETTE, Louis. – Lafayette is in for a treat.
American Dairy Queen Corporation (ADQ), the legacy brand beloved for its mouthwatering meals and tasty treats, recently announced plans to bring a DQ Grill & Chill® restaurant to Lafayette. Set to open in February, the restaurant will be located at 2121 Kaliste Saloom Rd.
Internationally recognized as the most fun-filled, fan-filled QSR brand to work at, eat at and treat at, the DQ Grill & Chill® flagship concept modernizes guests’ dining experience. Beyond soft-serve favorites, at DQ Grill & Chill® restaurants, DQ® fans can also enjoy made-to-order lunch and dinner options including GrillBurgers™, Chicken Strip Baskets and delicious hot sandwiches.
The forthcoming DQ Grill & Chill® location features a modern, open-air grill, separate “Grill” and “Chill” sections, comfortable booths, large wooden tables, warm lighting and upbeat music. The new restaurant will be the second DQ Grill & Chill® in Lafayette, with the first location opening in 2014 at 5732 Johnston St.
With a strong restaurant background, PJ and Michael Vicari were drawn to the Dairy Queen® brand for its strong tradition and beloved fanbase. Now, with eight DQ® locations open, the restaurant duo is excited to open their second location in Lafayette. PJ and Michael are heavily involved in the business with PJ running site selections and construction, while Michael manages daily operations.
“For me, the Dairy Queen® brand is about creating comfort and pure joy for the community,” said Michael. “After nine years with the brand, I’m still drawn to the strong development it creates for our team members at each location. I’m thrilled to extend our ownership and bring another signature restaurant concept to the Lafayette community.”
What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known companies of all time. Maintaining its recipe for success throughout nearly 80 years, the Dairy Queen® system has more than 7,000 locations worldwide and implementing its plan to add more than 70 new restaurants in the United States for 2019.
The brand is targeting 10 growth markets including: Sacramento, California; Baltimore; Orlando, Florida; Milwaukee; Tulsa, Oklahoma; Memphis, Tennessee; Albany, New York; Fresno, California; Charlotte, North Carolina; and New Orleans. Beyond these U.S. target markets, ADQ is franchising in territories across Canada and other international countries.
To learn more about the Dairy Queen® brand, visit www.dairyqueen.com/.
About International Dairy Queen, Inc.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 locations in the United States, Canada and more than other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit www.DairyQueen.com.
All Points PR
SOURCE International Dairy Queen, Inc.
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