100 Gyms and Growing “Stronger”: Blink Fitness “Lifts” Past Growth Milestone
Premium-Quality, Affordable Fitness Brand Positioned for Rapid Franchise Expansion
December 20, 2019 // Franchising.com // NEW YORK - It’s official: Blink Fitness (Blink) is today’s breakthrough health and wellness franchise brand. The affordable, premium-quality fitness concept has opened its 100th gym in less than 10 years and is built to thrive for the future.
Since opening its first gym in Manhattan in 2011, Blink Fitness has entered nearly a dozen major metropolitan markets coast-to-coast through sustained franchise and company-owned growth. The brand has celebrated more than 20 openings in the last 12 months, expanding through franchising and company growth into key markets like Chicago, Detroit, Houston and Dallas.
Founded by the world leader in the luxury fitness category, Blink Fitness has differentiated itself in the booming health and wellness segment by offering its gym members a high-quality, affordable and inclusive workout experience where how you feel is more important than how you look.
“We’ve challenged the ‘you get what you pay for’ paradigm at a gym. Our unique vision for high-quality fitness at an affordable price has led to intense consumer and franchisee interest and has fueled steady national expansion,” said Todd Magazine, CEO of Blink Fitness and the architect behind the brand’s growth. “We are energized and built to continue surpassing milestones as we look to next year.”
And, there is immense interest from seasoned franchise groups. This year, Blink Fitness inked multi-unit franchise agreements totaling nearly 50 units in Sacramento, Boston, Nashville and cities throughout Ohio. These deals increase the brand’s franchise footprint by more than 50% and build on existing agreements covering markets in New York, Florida, Virginia, Massachusetts, Michigan, Illinois, South Carolina and Texas.
Franchisees are especially attracted to the concept’s labor-light model - an unmatched tech-enabled platform streamlines operations and allows for Blink Fitness gyms to operate daily with as few as two employees. Blink Fitness franchisees also benefit from hands-on operational know-how from the brand’s more than 90 company-owned locations open today. Additionally, the scale of the concept’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees. Franchisees also gain insights from Blink’s experienced senior leadership team, which includes executives from blue chip brands in retail and hospitality.
“There’s no finish line in sight. We are crossing the 100-unit threshold and well on our way to reaching our goal of 300 gyms in the next three years as we attract some of the world’s preeminent franchise groups,” added Patti Rother, director of franchise development at Blink Fitness.
As Blink Fitness continues to focus on franchise expansion in key markets nationwide, the brand is awarding franchise development opportunities to experienced multi-unit groups, focusing on diversifying their portfolio with a proven concept well-positioned for growth.
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About Blink Fitness
Blink is challenging conventional fitness stereotypes through its revolutionary philosophy of Mood Above Muscle® by celebrating how exercise makes you feel versus how it makes you look. Blink is the first gym to showcase body diversity and engage people who have been disenfranchised by the clichéd advertising images that feature unrealistic and unattainable bodies. Blink Fitness - a premium and affordable fitness brand - celebrates the positive feelings exercise elicits, along with the physical benefits. Blink has 140 locations open or in development throughout New York, New Jersey, Pennsylvania, Michigan, California, Illinois, Florida, Virginia, Massachusetts and Texas. Blink has been ranked on the Inc. 5000 list three times, was recognized as one of the top health clubs by Club Industry and selected as the best budget chain by Men's Health.
Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City. For more information about Blink, visit blinkfitness.com.
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SOURCE Blink Fitness
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