Meineke Car Care Centers Help Franchisees Improve Operations with New Profitability Portal
Data-Driven Decisions Drive Improved Operations and Profitability for Meineke Franchisees
January 13, 2020 // Franchising.com // CHARLOTTE - To successfully operate any business, owners need visibility to key financial and operational metrics in real time and the ability to link that information to action plans to address areas that need improvement. Meineke Car Care Centers is helping its franchisees easily track that data with the launch of the new Meineke Profitability Portal.
Meineke provides franchisees with a proven playbook backed by 47 years’ experience, along with the technology to help support the financial health of their operation. Through the Meineke Profitability Portal, franchisees receive monthly financial performance metrics comparing them to key benchmarks – such as peers average and overall network averages. This allows them to drill down to find specific areas for improvement.
Franchisees benefit from having real-time data of their store’s financial performance against key benchmarks that also link to a performance correction plan, and coaching support to execute that plan. With the support from the Meineke Operations team of coaches, the franchisee and coach then work together to execute the improvement plan, bringing performance and profitability back in line with expectations.
Ben Leffell, franchise partner in Morningside Texas Holdings, who own nine Meineke centers in Texas, said, “Meineke is a data-driven brand. They provide us with the tools to collect data and use it to help enhance our business. That’s the kind of support multi-store owners need to be successful.”
Meineke is actively seeking single-unit and multi-unit franchise owners to expand the brand’s footprint.
Meineke Car Care Centers® is a division of Driven Brands, the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 800 centers that service approximately 3 million cars a year. In recent years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace, becoming the “total car care” brand. Meineke continues to be ranked as one of the best franchise opportunities in the country.
About Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the parent company of North America’s leading automotive aftermarket brands across three distinct verticals: Retail Auto Service, comprised of Take 5 Oil Change®, Meineke Car Care Centers®, and Automotive Training Institute™; Collision & Insurance, comprised of Maaco®, CARSTAR®, ABRA®, and Uniban™; and Distribution, comprised of 1-800-Radiator & A/C® and PH Vitres d’Autos ™. Driven Brands has over 3,300 centers across North America and Canada, and combined, all businesses generate more than $3.1 billion in system sales and service approximately 9 million vehicles annually. For more information, visit drivenbrands.com.
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