I Heart Mac & Cheese Signs Two-Store Franchise Agreement In Manhattan Expanding Presence In The New York Market
Leading Fast-Casual Concept on its Way to Manhattan, New York
January 14, 2020 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls with a variety of health-conscious bases including quinoa, broccoli, cauliflower, and gluten-free pasta, today announced a two-store franchise development agreement with JP Quickserve Corp to expand the brand’s presence in New York. Two locations will open in Manhattan throughout 2020 with the first restaurant set to open this spring.
“I Heart Mac & Cheese is a fun, attractive concept and an affordable franchise model that is easy to operate with support systems in place to help our partners be successful,” said Stephen Giordanella, I Heart Mac & Cheese CEO and Chairman. “We are thrilled to continue expanding our popular concept throughout the state of New York into Manhattan.”
Peter Boudouvas and his wife, Antonietta, will manage and oversee operations for both I Heart Mac & Cheese locations. Peter spent much of his career working on Wall Street and more than 20 years in automotive financing. He was attracted to I Heart Mac & Cheese due to the uniqueness and simplicity of the concept as well as the opportunity to showcase the proven franchise business model in the heart of Times Square.
“I’m thrilled to be opening two I Heart Mac & Cheese locations in New York, alongside my wife,” said Peter Boudouvas. “We look forward to bringing a conveniently delicious dining experience to the city that never sleeps and showcasing menu items that are reminiscent of everyone’s favorite childhood memories.”
I Heart Mac & Cheese is well-known for custom, build-your-own macaroni and cheese bowls and grilled cheese sandwiches. Guests select a pasta, bread, quinoa, broccoli or cauliflower base along with seven different proteins, vegetables, and cheeses. Most recently, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat®. Gluten-free options are also available. Sesame ginger, mango habanero, buffalo, BBQ, and pesto are a few of the delicious dressings and sauces available to mix in or top off each creation. In addition to customized options, the menu includes specialty chef special items like Baked Chicken Parmesan, Baked Meatball Parmesan, The Cuban, Pepperoni Pizza, and Lobster & White Truffle Mac, among others. Guests can pair their meal with the perfect side of Tomato Soup and finish it with a selection of desserts such as Mini Chocolate Chip Cookies and Marshmallow Treats.
A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations. With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success.
In 2019, I Heart Mac & Cheese was ranked by Entrepreneur magazine as one of the top new franchise opportunities. Several other locations have recently been announced, with upcoming openings in Alabama, Colorado, Florida, Georgia, Illinois, Indiana, New Jersey, Texas as well as additional openings throughout New York.
For more information on I Heart Mac & Cheese visit iheartmacandcheese.com.
About I Heart Mac & Cheese
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. In 2019, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat®. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. Guests in search of an easy-to-eat treat can enjoy the brand’s newest menu item, Mac Bites, that are baked, bite-size portions perfect to eat while you are on the go in flavors like Classic, Pepperoni Pizza, Lobster and Buffalo Chicken. Florida locations include Pembroke Pines, Jupiter and Boca Raton. Additional locations are slated to open in Colorado, Florida, Georgia, Illinois, Indiana, New York and Texas. In 2017, the company launched its franchising program nationwide and has franchisee locations in Florida in Coral Springs, Davie, Deerfield Beach and Tallahassee, in New York in Patchogue and Bayside, and in Athens, Georgia.
Rachel Tabacnic | Stephanie Davis
SOURCE I Heart Mac & Cheese