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Pretzelmaker® Announces Opening Of First Fresh Twist Location

By: Pretzelmaker |  1,014 Shares     143 Reads

Global Franchise Group franchisee, Geri Fields, opened the first location at Troy University in Alabama. Fresh Twist offers a unique pretzel-inspired food menu.

January 13, 2020 // Franchising.com // ATLANTA - Pretzelmaker®, known for its fresh baked, hand-rolled and innovative pretzel products, has announced the opening of the first Fresh Twist by Pretzelmaker® location at Troy University in Alabama. Fresh Twist by Pretzelmaker® takes the brand’s fresh hand-rolled Pretzels, Pretzel Bites, and Pretzel Dogs and adds breakfast and late-night menu options. The menu offers breakfast sandwiches on pretzel buns, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its all-natural lemonades and smoothies. Global Franchise Group, the parent company of Pretzelmaker, worked with longtime franchisee, Geri Fields, to open the location.

“Fresh Twist is a concept that cuts across all three day parts making it perfect for non-traditional venues like colleges, universities and airports,” said Chris Cheek, Chief Development Officer for Global Franchise Group. “A lot of hard work and menu innovation was put into creating Fresh Twist and only the finest quality ingredients are used making the offerings incredibly delicious and craveable. The location at Troy University is proving to be very popular and our thanks and appreciation go out to Geri Fields for helping us pioneer the Fresh Twist concept.”

Global Franchise Group is growing the Fresh Twist concept and is seeking additional franchisees for non-traditional locations on campuses and in airports. It can operate in a space as little as 250 square feet and is scalable to fit the needs of most venues. The concept features premium pricing with competitive food costs, simple operation and Pretzelmaker’s signature “fresh theater action” for customers and best in class pretzel dough.

“The versatility of the Fresh Twist menu, ease of operation, and demand for on the go food items on college campuses attracted me to the Fresh Twist concept,” said Geri Fields, franchisee of 10 Great American Cookies, Marble Slab Creamery and Pretzelmaker locations. “Global Franchise Group was tremendously supportive throughout the process. They’ve always helped champion my business and have been with me every step of the way.”

Fresh Twist by Pretzelmaker at Troy University is located at 231 Adams Center, Troy Alabama 36082. 

About Global Franchise Group, LLC

Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, Pretzelmaker® and Round Table Pizza®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Global Franchise Group, LLC is an affiliate of Lion Capital LLP and Serruya Private Equity, Inc.

About Pretzelmaker®

Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, and Saudi Arabia. Pretzelmaker has recently introduced a new twist to the brand, the Fresh Twist by Pretzelmaker® concept. Fresh Twist by Pretzelmaker® is perfect for colleges/universities, airports and transportation centers. The menu offers breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its fresh hand-rolled Pretzels, Pretzel Bites, Pretzel Dogs and all-natural lemonades and smoothies.

SOURCE Pretzelmaker®

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