Maaco Drives Business To Their Franchisees Through A National Fleet Program
The Leader in The Automotive Painting and Repair Industry Utilizes Its National Footprint to Increase Sales for Franchisees
January 24, 2020 // Franchising.com // CHARLOTTE - Maaco Collision Repair and Auto Painting, the leader in the $43 billion automotive paint and collision industry, and part of the Driven Brands™ family of automotive brands, utilizes fleet business opportunities as part of its three-pronged business model and to drive traffic at its franchise locations.
The unique Maaco business model has a diverse customer base, bringing revenue opportunities from consumer-paid work for cosmetic painting and collision repair, insurance-paid collision repair, and revenue from national fleet contract work, provided through Maaco’s National Fleet program. These three revenue streams provide a consistent flow of business for Maaco franchisees and help to make their business model recession resistant.
Helmuth Mayer, owner of five Maaco centers in the Dallas area and winner of this year’s Maaco MSO of the Year Award talked about the importance of the fleet opportunities to his business.
“Along with the additional revenue that the fleet business brings,” said Mayer, “it also helps with employee retention, as it keeps the shop workflow steady during times of the year when the retail or collision work may slow.”
“The fleet business that the Driven Fleet program brings in is the best thing that has happened to our shop,” said Farzad Shoaee-Tehrani, Maaco owner from Gaithersburg, MD. “My team is always happy when they see a vehicle from one of our fleet partners come into the shop. It keeps our technicians busy and our paint booth productive.”
“The Maaco Fleet program helps to provide additional revenue for my business,” said Ron Raio, who has been a Maaco franchise owner in Delran, NJ for 18 years. “It’s a real benefit of being a part of the Maaco national network.”
The Maaco National Fleet program utilizes over 25,000 fleet maintenance partnerships with car rental, fleet management, government, ride share, and last-mile delivery companies nationwide to provide painting, repair, and maintenance through its national footprint. With nearly 500 Maaco locations across North America, fleet partners are never far from a Maaco location.
“Fleet has always been a part of the Maaco DNA,” said Frank Petrane, Senior Vice President of Driven Fleet at Driven Brands. “As part of the Driven Brands family, we offer a fleet partner a comprehensive program of oil change and maintenance through our Meineke Car Care Centers® or Take 5 Oil Change®, and painting and accident management through our Maaco® locations. It’s everything they need to keep their automotive fleet on the road. That’s a real benefit for our partners and our franchisees that most companies cannot match.”
To participate in the National Fleet program, a Maaco location must achieve an internal certification, based on meeting certain key performance indicators, and equipment and training requirements to ensure they can deliver the quality and service levels expected. Petrane cited that more than 90 percent of all Maaco locations currently participate in the program.
Maaco offers the ideal opportunity for entrepreneurs and investors looking for a turn-key, high-potential business with a robust playbook, a strong national brand, and excellent operations support, all backed by strategic corporate support.
To learn more about franchising opportunities with Maaco, please visit www.maacofranchise.com
Maaco Collision Repair and Auto Painting, a member of the Driven Brands™ portfolio, is America’s #1 Bodyshop. Maaco provides automotive paint and cosmetic repair services for nearly 500,000 drivers annually. With more than 500 independently owned and operated franchises across the United States and Canada, Maaco has restored the safety and appearance of more than 20 million vehicles over 47 years. Maaco has been named a top automotive franchise numerous times by Entrepreneur Magazine in its Annual Franchise 500 ranking. In addition to other honors, Maaco has been included on Franchise Times’ list of Top 200 franchises. For more information about Maaco, visit www.Maaco.com. For more information about franchising opportunities, visit www.maacofranchise.com
About Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the parent company of North America’s leading automotive aftermarket brands across three distinct verticals: Retail Auto Service, comprised of Take 5 Oil Change®, Meineke Car Care Centers®, and Automotive Training Institute™; Collision & Insurance, comprised of Maaco®, CARSTAR®, ABRA®, and Uniban™; and Distribution, comprised of 1-800-Radiator & A/C® and PH Vitres d’Autos ™. Driven Brands has over 3,300 centers across North America and Canada, and combined, all businesses generate more than $3.1 billion in system sales and service approximately 9 million vehicles annually. For more information, visit drivenbrands.com.
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