7-Eleven Energizes Slurpee Lineup
Convenience Retailer Creates New Slurpee® Flavor from its Popular Quake Performance Energy Drink
January 27, 2020 // Franchising.com // IRVING, TEXAS - Just months after making a splash with Quake, its private brand performance energy drink, 7-Eleven, Inc. will boost its Slurpee® drink lineup with an exclusive, new flavor - Quake Energy Berry Blast.
Available at participating 7-Eleven®, Stripes® and Aplus® stores while supplies last, the specially formulated, multi-berry-flavored Slurpee contains B vitamins and electrolytes and is energized with 69 mg of caffeine. A 12-ounce serving of the snow-white frozen beverage contains 1 gram of sugar.
“7-Eleven’s recent private brand successes have crossed almost every beverage category from energy and sports drinks to cold-pressed juice, ready-to-drink tea and award-winning wine, said 7-Eleven President and CEO Joe DePinto. “When Quake became an instant hit last summer, Slurpee lovers immediately recognized its potential as a Slurpee flavor. Our beverage team has taken that idea and created a great product our Slurpee fans will love.”
The energy drink category continues to grow with annual sales of $13.9 billion in 2019, with almost 75 percent of that being sold in convenience stores, according to industry statistics (IRI). Much of that growth is attributed to the increase in functional or performance energy drinks.
The 7-Eleven private brand team benchmarks all its new food and beverage creations against the best national brands have to offer. The goal is to create a novel item using only the highest quality ingredients, with unique benefits and flavor combinations that aren’t available anywhere else.
In addition to Berry Blast, Quake energy drinks are available in: Original, Orange Fusion and Tropical Lemon flavors.
For more information about the new Quake Energy Berry Blast Slurpee drink, Quake energy drinks in cans and other exclusive beverage options at 7-Eleven stores, visit the 7-Eleven website or follow 7-Eleven and Slurpee on social media at Facebook, Twitter and Instagram.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 28 participating markets, or rely on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE 7-Eleven, Inc.