Fro-Yo on the Go, New Mobile sweetFrog Leapfrogs into McLean
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Fro-Yo on the Go, New Mobile sweetFrog Leapfrogs into McLean

Premium Frozen Yogurt Franchise Signs New Franchise Agreement in Virginia

January 30, 2020 // // MCLEAN, VA. - sweetFrog®, a premium frozen yogurt franchise known for its family-orientated culture, has signed a new franchise agreement with partners Kimberly Douglas and Jennifer Roseboro. The pair will open a colorful mobile truck with three frozen yogurt machines and two topping bars to Fairfax County.

sweetFrog is a proud member of Vet Fran and is committed to helping America’s first responders and military service members and veterans with entrepreneurship opportunities, which intrigued Douglas and Roseboro. Prior to hopping into business ownership, Douglas worked for 14 years as a police officer and team leader on the anti-terrorism team. She also is a celebrated veteran with the US Army.

Founded in Richmond, VA in 2009, sweetFrog® has grown by leaps and bounds (or hops), and now has more than 300 locations. sweetFrog® prides itself on its core value of never being too big to lose its commitment to the local communities. Through local partnerships, fundraisers, and dedication to the local police, sweetFrog® is constantly looking for more ways to give back.

“Kimberly and Jennifer are great additions to the sweetFrog® family. With Kimberly’s military experience and their combined dedication and commitment to sweetFrog®, they are ready for success as sweetFrog® franchisees,” said John Wuycheck, Senior Vice President of Franchise Development. “We know McLean and the surrounding areas will be well-served by Kimberly and Jennifer.”

Douglas, Roseboro and every sweetFrog® franchisee have the benefit of unrivaled franchisee support from Kahala BrandsTM and its affiliates. Every franchisee has full access to an R&D team with chefs dedicated to sweet and savory menu innovations, an in-house social media team, an in-house creative team to help with ads, promos and coupons, a full-service construction team, a hands-on week-long training program, continuing education and more.

The sweetFrog® mobile location is expected to be up and hopping in the spring of 2020.

About sweetFrog

sweetFrog® launched in Richmond, VA in 2009 with the goal to provide a family centered hangout to enjoy sweet treats, while promoting community giveback. More than a decade later, sweetFrog® has over 300 locations and is continuing to find more communities to hop into. At sweetFrog® the goal is to create the best frozen yogurt experience the guest has ever had – with premium frozen yogurt and decadent toppings, sweetFrog® guests are sure to find the perfect treat for the whole family. Most recently, sweetFrog® was acquired by an affiliate of Scottsdale, Arizona-based Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 29 quick-service restaurant brands and approximately 3,000 locations in 35 countries.

About Kahala Brands™

Headquartered in Scottsdale, AZ and owned by North American restaurant industry power-house MTY Food Group, Kahala Brands is one of the fastest growing franchising companies in the world with a portfolio of 29 fast-casual/quick-service restaurant brands and approximately 3,000 locations operating in roughly 35 countries. Concepts within the Kahala Brands family include: (globally) Cold Stone Creamery®, Blimpie®, Maui Wowi®, TacoTime®, Samurai Sam’s Teriyaki Grill®, NrGize Lifestyle Cafe™, Surf City Squeeze®, Planet Smoothie®, Tasti D-lite®, Johnnie’s New York Pizzeria™, Cereality®, Kahala Coffee Traders®, Frullati Café & Bakery™, Rollerz™, Ranch One®, America’s Taco Shop®, Great Steak™, Baja Fresh®, La Salsa®, The Counter®, BUILT Custom Burgers®, Grabbagreen®, and sweetFrog® along with (U.S. only) Pinkberry®, Mucho Burrito®, Ginger Sushi + Poke Shop™, Thai Express™, Extreme Pita®, and Manchu Wok®.

For more information about Kahala Brands, visit

Media Contact:

Jessica Konstantelos
Fishman PR
(847) 945-1300

SOURCE sweetFrog



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