Nikita Hair Breaks into Midwest - Signing Agreement to Bring New Location to Ohio
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Nikita Hair Breaks into Midwest - Signing Agreement to Bring New Location to Ohio

Mason Groundbreaking Signals Rapid U.S. Expansion Plans for International Salon brand

January 30, 2020 // // MASON, Ohio - Nikita Hair, one of Europe’s leading salon chains expanding throughout the nation through franchising, recently signed an agreement welcoming its first franchise location to the state of Ohio. Set to open this March, the Mason salon is putting development in motion for the brand, with strategic plans in place to grow through additional franchise partnerships and area developers. As the salon chain continues to build recognition and notoriety, it also has its sights set on South Carolina and Texas.

The salon, which offers a variety of hair and scalp services, will be situated at 8815 Wilkens Blvd, and operated by Piyush and Tushar Patel, a brother- sister-in-law duo. The two are experienced entrepreneurs, currently franchise with Subway and Dairy Queen, and are now branching into the beauty industry, where Tushar Patel, has previously worked in as a hairstylist.

“Ever since landing my first job in the beauty industry, I have wanted to own my own salon,” said Tushar Patel. “Deciding on Nikita Hair was a no-brainer. Their culture celebrates enthusiasm and positivity, and their salon services value inclusivity above all else, which is an important perspective to uphold in the beauty industry.”

With an “inclusive over exclusive” mentality, every Nikita Hair salon offers a wide array of hair and scalp services inspired by international trends for both women and men at affordable prices. At Nikita Hair, stylists provide clients with a full assessment, and advice on products and treatments to keep their hair in the best shape. Every salon offers an exclusive line of hair and skin care products - Eleni and Chris - made with the purest ingredients sourced from Scandinavia.

“We’re thrilled to be one of the first locations in the U.S.,” added Piyush Patel, who owns several other businesses. “It’s an honor to be able to play a part in sharing the Nikita Hair brand with Mason and to have a platform to share the great story behind the brand. The community is sure to fall in love with the concept and atmosphere just as we did.”

The company’s team building philosophy fosters creativity, responsibility and openness, and has propelled the brand toward prosperity. Nikita Hair has grown into one of the most profitable hair salon chains in the world with 150+ locations throughout Europe. Its proven franchise model and proprietary seven-step training process is easily replicated in the United States, where Nicolaisen sees limitless growth opportunities in the $62 billion-dollar beauty industry.

“It feels great to start our rapid expansion with such experienced entrepreneurs - The Patels will help propel our mission of helping others feel their best at such a critical time in our growth story,” said Inger Ellen Nicolaisen, Founder of Nikita Hair. “After kickstarting development in Florida, we wanted to move beyond the Southern corner, and we are confident the Patels’ Ohio presence will positively impact our Midwestern expansion efforts.”

With rapid expansion underway, Nikita Hair is currently seeking to connect with inspired franchise partners with management experience, communication skills, and a positive, enthusiastic attitude. The company would like to work with driven individuals to expand the brand through single and multi-unit franchise agreements. Prior experience in the hair salon industry is not a requirement. As the brand continues U.S. franchise expansion plans, it aims to have 75 salons in development by 2022.

About Nikita Hair

Nikita Hair is a leading international, modern hair salon delivering a variety of high-quality hair and scalp services, and a salon signature collection, Eleni and Chris, with treatments and products, made from ingredients sourced from Scandinavia. With 150+ locations throughout Europe, Nikita Hair recently announced expansion plans throughout the United States, with corporate U.S. headquarters in Boca Raton, FL. Every Nikita Hair salon offers a wide array of services and personalized appointments to keep clients looking and feeling their best, authentic self.

Media Contact:

Kelly McNamara
Fishman Public Relations

SOURCE Nikita Hair



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