Paris Baguette Names Pete Bell Chief Marketing Officer
Veteran Restaurant Marketing Executive Joins Growing International Bakery-Café
January 30, 2020 // Franchising.com // NEW YORK, NY - Paris Baguette, an internationally renowned premium bakery-café has tapped veteran restaurant marketing executive Pete Bell as Chief Marketing Officer. Bell brings over 30 years of experience in brand positioning, strategy development, digital marketing and consumer research for various restaurant chains and other businesses.
“We’re thrilled to have Pete join our senior leadership team as we bring the Paris Baguette brand to new markets,” said Jack Moran, Global CEO of Paris Baguette. “He is a progressive and consumer data driven marketer who understands how to create effective and targeted campaigns that drive sales and awareness.”
Bell, who will oversee all company marketing efforts, previously served as CMO at several other restaurant companies including Twin Peaks Restaurants. Before Twin Peaks he was CMO of Specialty Brands Holding Corp., owner of the Papa Gino’s and D’Angelo Grilled Sandwich chains. Bell also spent a few years as CMO of Smokey Bones Restaurants, where he helped guide a brand repositioning that sparked a significant turnaround.
Earlier in his career, Bell held various marketing executive roles at Friendly Ice Cream Corp. and Boston Market. Known as a progressive, tech-savvy marketer, Bell also completed stints on the technology side of the business with Fishbowl Analytics and Technomic, Inc., a foodservice data and consulting company.
About Paris Baguette
Paris Baguette is a global brand that operates more than 80 corporate and franchise locations throughout the U.S., and over 3,500 internationally. The bakery-cafe concept known for their delightful assortment of bread, pastries and cakes was founded in 1988 and bakes delicious bread daily on site. Paris Baguette’s mission is to bring happiness to everyone by adapting to people’s ever-expanding palates with their decadent, unique and sophisticated pastries, breads, and cakes. The growing bakery chain serves a variety of treats ranging from appetizing snacks to stunning and delicious cakes for all occasions, as well as chef-inspired sandwiches and salads. For more information, visit www.parisbaguette.com.
5W Public Relations
SOURCE Paris Baguette
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