Thrillz Targets Milwaukee as Next Market for Jaw-Dropping Family Entertainment
High-Flying Family Entertainment Center Franchise Takes Indoor Fun to New Heights
February 04, 2020 // Franchising.com // MILWAUKEE – Thrillz has created a flight plan for Milwaukee.
The innovative family entertainment center that sends its guests soaring from two-story high obstacles announced its intentions to expand through franchising in Milwaukee. Based in Danbury, Connecticut, Thrillz is eager to bring the thrill of free falling to the Midwest.
Husband-and-wife duo Rob and Lisa Cannon are the founders of Thrillz, which was inspired by America’s craze for ninja warrior-style challenges. The Cannons developed their business acumen while excelling on Wall Street, where they first met early in their professional careers. Initially entering the franchise industry as franchisees and cherishing the opportunity to connect with their community through a business that they owned and operated, the desire to go above and beyond to meet the needs of their customer base led to the launch of Thrillz.
“People of all ages are fascinated with the sensation of flight and truly embrace the challenging, yet entertaining, obstacles we lead them through when they are at Thrillz,” said Lisa. “From birthday parties for kids to team-building events for corporate groups, this state-of-the-art concept is founded upon exhilarating fun. Thrillz is the first of its kind and we believe every kid, or kid at heart, should have the chance to feel like they can fly."
A team of world-class designers and engineers developed Thrillz, the first – and only – high flying family entertainment center around the globe. Allowing children and adults to experience the adrenaline-pumping rush of free falling onto gigantic stunt-man airbags, Thrillz offers a variety of challenges including an Indiana Jones-style rolling log, a huge rotating sweeper, zip-lines, swinging circus trapezes, 3D climbing walls and many other elements. Thrillz has additional revenue-building activities including a laser tag arena, axe-throwing booths, 360 virtual reality roller coaster, prize arcade, eSports gaming arena, snack bar and more in development.
“The potential of bringing Thrillz to Milwaukee marks an exciting opportunity for us. We know the concept is extremely relevant to families and businesses in the area, especially as customers are increasingly prioritizing experiences over materialism," Lisa continued. “The family entertainment sector is set to be a $12 billion industry by 2023, and we are at the leading edge. Now is the time to become part of creating a new level of adrenaline-pumping fun in communities nationwide.”
Thrillz locations are typically 28,000 to 40,000 square feet, though they can be larger if a particular market calls for it. The modular nature of the Thrillz High Flying Adventure Park design makes it easy and affordable to refresh the park with new attractions, while providing ample opportunity to spark fresh revenue streams. The robust business model offers a high-performing concept with outstanding earning potential. According to the company’s Item 19 in its Franchise Disclosure Document (FDD), revenue figures at its original location include impressive sales of more than $1.8 million and a strong EBITDA of 33.35 percent for the first year of operation.
Thrillz is actively seeking a variety of qualified candidates, including single-unit and multi-unit franchisees, as well as investment groups. Ideal Thrillz franchisees are business-minded entrepreneurs looking to grow with a fun, innovative and forward-thinking business. The initial franchise fee for a single-unit franchise is $60,000, with discounts for multi-unit developers. Qualified franchise candidates must have a minimum of $500,000 in liquid assets. The total investment for Thrillz High Flying Adventure Park ranges between $2,003,467 to $2,967,667 depending on location and size.
Founded in 2018 in Danbury, Connecticut, Thrillz aims to be the most innovative family entertainment center in the world, with a mission to provide a family-friendly experience that allows every kid (and every kid-at-heart) to build confidence, have fun and fly safely with the extreme thrill of free falling onto gigantic stunt-man airbags. Additionally, the guest experience is heightened with a virtual reality roller coaster, laser tag arena, prize arcade, axe-throwing booths, snack bar, eSports gaming arena and more in development.
Expansion is planned nationwide and internationally.
All Points Public Relations
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