GFG Bakery-Café Expands Its Authentic Greek Cuisine Empire with 31-Unit Deal
The fast-growing Greek bakery and café will more than triple its existing portfolio with 31 new locations arriving in the coming months
February 07, 2020 // Franchising.com // LONG ISLAND, New York - Greek from Greece (GFG) Bakery-Café, the authentic and beloved fast casual concept raising the bar of Greek cuisine in America, has finalized a deal that will rapidly expand its portfolio from 10 to 41 locations. Thirty of the new locations will open in Long Island, New York, and one will open in Stamford, Connecticut. The significant expansion fuels momentum for GFG Bakery-Café, which recently acquired and rebranded their biggest New York-based competitor and opened a new location in Tampa, Florida.
The new GFG Bakery-Cafés will be housed in converted Dairy Barn drive-thru convenience stores that were in operation for more than 70 years. Most of the locations will retain a drive-thru, with a focus on to-go and grab-and-go foods, and some will also feature an eat-in dining area. The drive-thru feature is a first for the fast casual brand, which has previously focused on eat-in cafés and kiosks.
“Greece has an amazing and storied coffee and café culture,” said Dan Rowe, CEO and founder of Fransmart, the industry leader in franchise development. “GFG sees this untapped segment as the biggest opportunity in the restaurant business. The company invested in a big, big way – buying out competitors and chains like Dairy Barn to quickly convert to GFG restaurants.”
GFG Bakery-Café CEO Georgios (George) Drosos and a group of successful businessmen with high levels of industry experience and knowledge opened the first GFG Bakery-Café in 2017 to long lines and delighted customers. Nine other locations soon followed throughout Manhattan and New Jersey, and a new location in Tampa, Florida, opened in December 2019.
“George is the most dynamic restaurant CEO I have ever met,” said Rowe. “The company has invested tens of millions in their production and distribution facilities, making sure every GFG location has its entire supply line of proprietary, made-in-Greece menu items. It’s the ideal franchise – high volume, low start up, few moving parts, easy for a franchisee to operate multi-units, and easy for store-level employees to get it right every day. The food is crave-able, and you can only get it at GFG.”
This expansion will increase GFG Bakery-Café’s footprint to more than 40 locations, making them the dominant brand in Greek Cuisine. With more deals in the pipeline, GFG projects over 100 units will be open and in progress by the end of the year.
GFG Bakery-Café is currently seeking experienced multi-unit foodservice operators and scouting potential markets across the country and internationally. Those interested in joining GFG Bakery-Café as franchisees will get support from start to finish, from site selection expertise and sample floor plans to custom training systems and localized brand building.
About Greek From Greece (GFG) Bakery-Café
Lead by a core team from Greece that can best be described as "traditional pioneers" dedicated to raising the bar of Greek food ordering and eating in America, GFG Bakery-Café (or GFG) provides the visitor a friendly, comfortable environment, and a high-quality homemade taste experience with every bite. GFG is the only bakery in which all products are made in Greece. Wheat, olives, corn, tomatoes growing under the Greek sun and the beneficial sea breeze. And, GFG perfectly aligns with the universal shift towards organic, natural ingredients, and specific move towards the Mediterranean Diet, as a premier paradigm of healthy, natural eating.
SOURCE Greek From Greece (GFG) Bakery-Café
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