McDonald’s Celebrates 50th Anniversary of the Shamrock Shake by Taking the Legendary Treat National and Introducing a New, Delicious Shamrock Dessert
The iconic Shamrock Shake recognizes 50 years of craveable taste, returns on February 19, along with new OREO® Shamrock McFlurry®
February 10, 2020 // Franchising.com // CHICAGO - The first green of spring is right around the corner! McDonald’s Shamrock Shake will return on Feb. 19, marking the 50th anniversary of the legendary treat. To celebrate, McDonald’s is taking the Shamrock Shake® nationwide for the first time since 2017 and introducing the new OREO® Shamrock McFlurry® for a limited time. This year, customers have two different ways to enjoy the craveable Shamrock taste they know and love - how lucky is that?
The one and only Shamrock Shake features creamy, vanilla soft serve blended with our unmistakable Shamrock flavor and topped with a whipped topping for a delicious minty treat.
The new OREO Shamrock McFlurry is a twist on a fan-favorite, featuring creamy, vanilla soft serve with our unmistakable Shamrock flavor and OREO® cookie pieces blended throughout for a delicious minty-chocolaty dessert that super fans and new fans alike can enjoy.
“We’ve been serving the iconic cult-favorite Shamrock Shake for 50 years and it’s become synonymous with McDonald’s ever since,” said McDonald’s Vice President of Menu Innovation, Linda VanGosen. “We’re excited to serve up a new way to experience the one-of-a-kind Shamrock flavor in our new OREO Shamrock McFlurry. Our chefs worked to get the perfect balance of OREO cookies and mint for this new delicious dessert. We can’t wait for customers to get a taste this spring.”
Shamrock enthusiasts can experience the luck of the 50th Shamrock Season at McDonald’s starting Feb. 19 at all participating restaurants nationwide for a limited time.
“Every year customers eagerly await the return of the Shamrock Shake - and over the past five decades, getting a sip of this green legend has become a seasonal tradition for many,” said McDonald’s Archivist Mike Bullington. “The shake’s unique history and wide spread passion for this menu item has qualified the Shamrock Shake as a beloved cultural icon. We feel lucky to have such dedicated Shamrock fanatics, and hope to continue the legacy of this legendary treat for many more years to come.”
The anniversary fun doesn’t stop here. Shamrock lovers are in luck, as we’re revealing even more ways to get in on the golden celebration of the Shamrock Shake throughout the season. Stay tuned for more!
Legacy of the Shamrock Shake
The Shamrock Shake was created in 1967 by Hal Rosen, a Connecticut McDonald’s owner/operator who made the delicious, mint shake in celebration of St. Patrick’s Day. It debuted nationally in 1970 and was an instant success across the country.
In 1974, sales from the shake helped to build the very first Ronald McDonald House in Philadelphia. The mission began when the daughter of a Philadelphia Eagles player was being treated for Leukemia. Together with a local McDonald’s owner/operator Hal Rosen, McDonald’s founder Ray Kroc, the Children’s Hospital of Philadelphia and the Philadelphia Eagles, the family raised enough funds through Shamrock Shake sales to help open the first Ronald McDonald House as a way to keep families close during difficult times.
Additional fun facts about the 50-year history of the Shamrock Shake can be found: https://news.mcdonalds.com/10-fun-facts-you-probably-didnt-know-about-shamrock-shake.
OREO is a trademark of Mondelez International group, used under license.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook. www.facebook.com/mcdonalds.
About Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC), is a non-profit, 501 (c) (3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Through its global network of over 275 Chapters in more than 64 countries and regions, and its three core programs: the Ronald McDonald House, the Ronald McDonald Family Room and the Ronald McDonald Care Mobile, RMHC helps families with sick children stay together, and close to the medical care their child needs at leading hospitals worldwide. RMHC programs not only provide access to quality health care, they enable family-centered care ensuring families are fully supported and actively involved in their children’s care. For more information, visit rmhc.org. Follow RMHC on Twitter, Facebook, Instagram and LinkedIn.
SOURCE McDonald’s USA
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