Industry Veteran Kenny Hom Named Slapfish COO
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Industry Veteran Kenny Hom Named Slapfish COO

February 13, 2020 // // Slapfish, the fast-casual award-winning seafood franchise, announces Kenny Hom as new Chief Operating Officer. Orange County based Hom most recently served as the Vice President of Operations for Farmer Boys, prior to that he was Regional Operations Director at Red Robin, spent three years as Regional Manager at Islands Restaurants, and began his career in the food industry at California Pizza Kitchen where he served as Regional Vice President of Operations and oversaw 60 restaurants across the U.S.

“With over twenty-five years of outstanding performance in the restaurant industry and values that align with the company, Kenny is perfectly poised to join the Slapfish team. I’m confident he will be an asset in the growth and continued success of the brand,” says Slapfish Founder and CEO Andrew Gruel. Slapfish currently has 25 locations nationwide with 5 additional locations opening by the end of 2020.

Slapfish, which began as a food truck and evolved into a successful brick and mortar seafood franchise, values well-managed sustainable seafood (both farmed and wild) above all else. Since the official launch of Slapfish in 2012, the business has continued to provide ethically sourced seafood to its customers, helping Americans eat healthier and re-think seafood.

About Slapfish

Slapfish is an honest seafood brand serving drool-worthy, ethically sourced cuisine in a fast-casual setting. Slapfish brings a truly refreshing and honest approach to sourcing an exciting menu that rotates daily. As the only fast casual seafood restaurant providing guests with transparency and authenticity, Slapfish’s goal is to create meaningful experiences for guests while saving the oceans, one Lobster Grinder at a time. The brand currently has 25 units.

Slapfish has received numerous accolades, coming in at number 11 in the “2018 Fast Casual Top 100 Movers & Shakers” list. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017,” and in ‘Nation’s Restaurant News’ “2017, 2018, and 2019 Power List.” For more information, visit

Media Contact:

Danielle Herbst

Emily Bernstein

SOURCE Slapfish



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