Better Homes And Gardens Real Estate The Masiello Group Extends Brand Affiliation Into The Next Decade
Northern New England Real Estate Powerhouse Has Grown Dramatically Since Joining The BHGRE® Network in 2008 as One of Brand’s Original Franchisees
February 19, 2020 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC announced today that Better Homes and Gardens Real Estate The Masiello Group has signed a long-term renewal agreement that will extend the Northern New England real estate powerhouse’s affiliation with the BHGRE brand into the next decade. Better Homes and Gardens Real Estate The Masiello Group was one of the original affiliates when it joined the BHGRE network in the fourth quarter of 2008, just months after the brand launched. It was the first multi-state company to affiliate with the brand, beginning an exciting chapter in BHGRE’s history as a brand uniquely positioned to fuel the growth of industry-leading companies.
The Masiello Group, owned by President and CEO Chris Masiello, was founded in 1966 by Chris’s father, James. Chris joined the firm as an agent in the early 1980s and has since cultivated a leadership team of professionals at the top of their respective specialties in operations, finance, marketing, and administration. Together, the team has grown Better Homes and Gardens Real Estate The Masiello Group from its beginnings as a single office closing 400 transactions per year to the juggernaut it is today, with more than 700 agents and 81 employees in 34 offices throughout Vermont, New Hampshire and Maine, closing more than 7,000 transactions per year, all while retaining the original culture of a family-run business.
Better Homes and Gardens Real Estate The Masiello Group finished 2019 with 7155 sides, up 73% since the firm first joined Better Homes and Gardens® Real Estate. Since its affiliation with the brand, the company grew its office count by 27% and increased its agent count by 37%. The company is the third largest BHGRE affiliate and is ranked as a top 75 company nationwide by REAL Trends. Better Homes and Gardens Real Estate The Masiello Group has consistently distinguished itself as a top 5 affiliate in the brand’s global network since the brand’s launch.
- REAL Trends ranked Better Homes and Gardens Real Estate The Masiello Group as the second largest New England firm in sides and fourth in volume.
- T3 Sixty Mega 1000 ranked the company 158th nationally in 2019.
- Since joining the brand, Better Homes and Gardens Real Estate The Masiello Group has participated in several mergers and acquisitions representing 14 offices, including two of the then-largest real estate companies in Maine.
- Since 2012, Better Homes and Gardens Real Estate The Masiello Group has consistently ranked as a top company, earning recognition in the industry as one of the Top 10 Real Estate Brokerages in New Hampshire, one of the Top 100 Real Estate companies in the United States, one of the Top 50 Fastest Growing Real Estate Companies, and the Harris Poll EquiTrend Real Estate Agency Brand of the Year.
- Chris Masiello cites PinPointSM, the BHGRE brand’s proprietary predictive marketing tool that utilizes Better Homes & Gardens® magazine and its publisher Meredith Corporation’s customer database of more than 175 million consumers, as a tangible way the affiliation with the BH&G media brand comes to life to benefit its affiliated agents.
- Better Homes and Gardens Real Estate The Masiello Group adeptly uses the BHGRE product suite to complement its own impressive infrastructure. The company’s utilization of BHGRE’s listing advertising program which provides a 3-day digital social media advertising program at no additional charge for all new listings. In the last year, Better Homes and Gardens Real Estate The Masiello Group took advantage of more than 2,500 brand-funded campaigns, resulting in more than 350,000 website visits and over 4.4MM+ listing views.
- Better Homes and Gardens Real Estate The Masiello has been a Cartus principal-level broker since the company affiliated with the brand in 2008. The company proudly achieved Platinum status in Maine and the New Hampshire/Vermont region for the 2019 business year to be awarded in 2020.
- The company utilizes the Distinctive Collection by Better Homes and Gardens Real Estate® program for its luxury listings. The service areas of the company boast miles of beautiful coastline and waterfront homes, featuring some of the most distinguished estate properties in the Northeast. This luxury program, along with its bespoke marketing and global listing distribution, have supported the company’s ability to attract and retain luxury agents as well as more expertly market and sell listings in the top ten percent of its areas served.
- Better Homes and Gardens Real Estate The Masiello Group also owns a real estate school and suite of independently branded companies offering homeownership services in mortgage, title, insurance and home warranty.
“The Better Homes and Gardens Real Estate brand launched in an age of empowered consumers, data-driven strategies, and core values. We built our lifestyle value proposition around these pillars. When Chris Masiello affiliated with us in 2008, it was one of the greatest proof points that we were building something special, something that signified the future of real estate. Chris and his company had already distinguished themselves as a leader in real estate. That he immediately understood the unique relevance of Better Homes and Gardens Real Estate demonstrates that he is a visionary in our industry. Today, we celebrate Chris’s continued commitment to Better Homes and Gardens Real Estate into the next decade. Chris has been a trusted collaborator who has helped us build the BHGRE brand he believed in twelve years ago. He will continue to be a trusted collaborator to the BHGRE network as we move toward our exciting futures.”
-Sherry Chris, President & CEO, Better Homes and Gardens® Real Estate
“Over our company’s long history, we have been both branded and independent. Our decision to join the Better Homes and Gardens Real Estate network in 2008 and renew that commitment this year was based on two important factors: a tremendous ability to grow and a unique opportunity to be ahead of change in the real estate industry. We not only affiliated with a lifestyle real estate brand, we affiliated with a media giant. Together, Better Homes and Gardens Real Estate and the BH&G media brand empower us to make meaningful, long-lasting connections with our clients. This franchise relationship brings us a level of access and relevance we couldn’t create on our own, even as one of the most successful companies in the industry. Our BHGRE affiliation gives us a brand name that lives outside of real estate. We can give our clients content they can use in their daily lives, which gives our agents the power to build customer relationships well beyond the transaction. The growth, infrastructure, learning, tools, marketing and technology have empowered us to create better experiences for our clients and agents. In 2008, I knew that Better Homes and Gardens Real Estate was the first brand of the new age of real estate. It continues to lead that movement today. We look forward to many more years of this successful affiliation.”
- Chris Masiello, President and CEO, Better Homes and Gardens Real Estate The Masiello Group
Better Homes and Gardens Real Estate renews original franchisee. @MasielloGroup signed with @BHGRealEstate through the next decade. #NewEngland #realestate power is Top 75 in #US.#Vermont #NH #Maine
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity.
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