Deka Lash, The Experts in Eyelashes, Expands to Canada
Fast Growing Franchise Concept First to Launch Internationally
CANONSBURG, Penn. - (BUSINESS WIRE) - February 18, 2020 - Just three short years from launching their franchise concept in the United States, Deka Lash announced today their expansion internationally into Canada.
Founded in 2011, Jennifer and Michael Blair knew they had a unique concept from the moment they opened their first studio just outside of Pittsburgh in Shadyside, Pennsylvania. Wanting to grow and be confident in the business model, they expanded with additional locations in Pittsburgh and immediately knew they had a successful brand and were ready to launch nationwide. They began franchising in 2016. “In just three short years and with more than 200 franchises awarded in the United States, Deka Lash is well on its way to joining the ranks of some of this country’s most noteworthy franchise companies,” states Michael Blair, Co-Founder and CEO of Look Good Brands, parent company of Deka Lash. "It is now time to make Deka Lash a global brand."
“Beauty is a universal language that resonates around the world. This makes the Deka Lash brand of services offered through its unique membership model an attractive business with incredible international growth opportunities,” says Co-Founder and Chief Experience Officer, Jennifer Blair.
Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Deka Lash’s highly trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle. With the recent launch of TrueXpress™, the first-to-market service designed to provide time-constrained women a fast approach to have beautiful lashes, Deka Lash is setting the standard for beautiful eyelashes.
Jerel Tomasello, President and COO of Deka Lash is proud to announce the first Canadian franchisees, Mushabbir & Shama Kaiser Chowdhury and Sandra & Sharif Elhilali who will open studios in the Greater Toronto Area of Ontario in Canada. “We are excited to partner with these entrepreneurs as Deka Lash builds and strengthens our footprint in the beauty space,” said Jerel. “This accomplishment of international growth reflects the strength of our brand and the dedication of our team of franchisees and corporate staff. Most importantly, our growth is fueled by the rising number of clients we make beautiful each day, one eyelash at a time.”
About Deka Lash
Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 81 studios open in 26 states and in June 2019 began franchising internationally. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List. For additional information visit dekalash.com.
Barbara Carrera Holland
SOURCE Deka Lash
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