Jellystone Park Franchisor Names Jon Burek Executive Vice President
Hiring comes as growing brand adds new, more expansive parks
February 24, 2020 // Franchising.com // CINCINNATI – Leisure Systems, Inc. (LSI), the franchisor of Yogi Bear’s Jellystone Park Camp-Resorts, North America’s leading family camping and entertainment chain, has named Jon Burek executive vice president.
Burek will initially oversee all operational aspects of Leisure Systems, including the training and education of Jellystone Park franchisees, and will eventually assume oversight of day-to-day activities. He also will work with LSI Chief Executive Rob Schutter on key strategic planning initiatives. Burek succeeds Dean Crawford, who retired last month after nearly three decades at LSI.
Jellystone Park just reported its 12th consecutive year of record system sales and announced that three new parks will open this year. With more than 75 locations across the United States and Canada, its family entertainment destinations are known for their resort amenities, activities and premium “glamping” accommodations.
“I’m very excited to join Leisure Systems and become part of the Jellystone Park Camp-Resorts team,” said Burek. “After meeting the talented team at LSI, it’s easy to see why the Jellystone Park brand has been so successful for so long. I’m looking forward to meeting the Jellystone Park franchisees and forging relationships with them and with others throughout the outdoor hospitality industry.”
Burek, a Cincinnati resident, began his career at Executive Jet Management and progressed from dispatcher to senior vice president of Charter Services during his 18-year tenure. He ultimately led a team of more than 40 individuals based in multiple cities across the United States and had profit and loss responsibility for one of the company’s largest business units.
Immediately prior to joining LSI, Burek served as vice president of Operations at Mike’s Carwash, a chain with more than 25 locations in three states. He led a team of more than 500 employees across a variety of functional areas including operations, maintenance, safety and training. He improved quality and customer service while also reducing costs.
“We’re thrilled to have Jon join Leisure Systems,” said Schutter. “His wealth of experience in a multitude of areas will bring new capabilities to LSI and allow us to service, support, and benefit our Jellystone Park franchisees better than ever before.” Schutter noted that Burek’s hiring comes at a crucial time, as the system adds new and more expansive parks.
Burek earned his bachelor’s degree in aviation business administration with a management concentration from Embry Riddle Aeronautical University. He is a Six Sigma Black Belt, a certified ISO 9000: 2000 auditor and a licensed commercial pilot.
About Yogi Bear’s Jellystone Park Camp-Resorts
Yogi Bear’s Jellystone Park is North America’s leading family camping and glamping destination, famous for providing guests with amenities such as pools, water slides and splashgrounds; activities including jumping pillows, wagon rides, and foam parties; fun-filled theme weekends such as Chocolate Lovers Weekend and Halloween Spooktacular Weekends; and interactions with Yogi Bear costumed characters. Jellystone Park guests can choose from a variety of accommodation options including premium cabins, yurts, deluxe RV sites, and traditional tent campsites. There are more than 75 Jellystone Park locations in the U.S. and Canada. For more information, visit and www.jellystonepark.com.
SOURCE Yogi Bear’s Jellystone Park Camp-Resorts
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