Tierra Encantada Continues National Expansion into Virginia
Spanish language immersion daycare continues rapid growth by signing its first Virginia development agreement
February 24, 2020 // Franchising.com // Minneapolis, Minn. - Tierra Encantada, the leader in Spanish immersion early education, and one of the fastest-growing language immersion daycare centers in the country, is continuing to expand its operations by signing its first Virginia development agreement. This deal joins others in Illinois, Texas, North Carolina and Minnesota as the brand has signed five deals in the first month and a half of 2020.
The agreement for one center has been signed by Vienna resident Mustafa Durrani. Though still in the site selection process, Durrani is eyeing locations in Arlington as potential destinations for his center, which he hopes to open in February of 2021.
A seasoned entrepreneur, Durrani has owned his own real estate development business, Durrani Development, since 2013. His firm provides architectural, engineering, land development and vertical construction services and specializes in building affordable housing in the Washington D.C. metropolitan area. On top of his real estate business, he was looking to get involved in the community in another way.
“After learning more about the daycare space, it became clear that Tierra Encantada truly is the leader in the language immersion daycare industry,” said Durrani. “The curriculum provides kids with opportunities to explore a new language through the use of conversation, immersive teaching methods and guided learning sessions, all in a fun learning environment. This provides a wholesome learning experience which leads to lasting results.”
Founded in 2013 and franchising since 2019, Tierra Encantada offers quality childcare for children ranging from six weeks to six years of age. Students are immersed in a natural, dual-language learning environment with teaching, songs, games, and conversation all occurring in Spanish.
“This is more than just a business venture for me, this is an opportunity to play a role in preparing future generations for success by learning a second language,” said Durrani “Being bilingual opens up a world of opportunities, especially when a language is learned at a young age. The ability to have a positive impact on future generations is what motivates me, and I am eager to share Tierra Encantada’s curriculum with the Arlington community.”
In addition to immersing students in a dual-language learning environment, Tierra Encantada strives to be environmentally friendly by offering cloth diapering for children and providing wholesome, organic foods cooked fresh daily in on-site commercial kitchens. The use of LED lights and solar panels also puts an emphasis on environmental care.
“Mustafa’s dedication and passion for providing children with an opportunity to learn a second language is exactly what we are looking for in franchisees,” said Tierra Encantada CEO and founder Kristen Denzer. “We are proud of the growth we have seen so far and are excited to add Mustafa to the Tierra Encantada family. He believes in our mission and we are confident he will be successful with his center.”
Tierra Encantada’s growth in Virginia comes just nine months after launching its franchise opportunity and announced plans to expand its national footprint. Today, there are four centers open and operating in Minnesota, and company plans call for having additional centers under development in all 50 states within five years.
About Tierra Encantada
Founded in 2013 and franchising since 2019, Tierra Encantada is the leader in Spanish immersion early education. The brand provides children with opportunities to explore experiences with a new language through the use of conversation, immersive teaching methods, and guided learning sessions. Tierra Encantada’s education program fosters early cognitive development and teaches respect for diversity. The brand strives to be environmentally friendly by offering cloth diapering for children, as well as providing wholesome, organic and fresh food.
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SOURCE Tierra Encantada
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