Local Entrepreneur Opens Firehouse Subs® in Huntington Beach, California
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Local Entrepreneur Opens Firehouse Subs® in Huntington Beach, California

February 25, 2020 // Franchising.com // HUNTINGTON BEACH, Calif. - Firehouse Subs® announces the grand opening of its first location in Huntington Beach, California at 7251 Warner Ave. in Suite L. The restaurant opened its doors to the public on Sunday, February 16, under the ownership of Firehouse Subs Franchisee Troy Ruoff.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments on a toasted sub roll. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the first Firehouse Subs restaurant for Ruoff, who has spent most of his life in local and family-owned restaurants. Ruoff’s entrepreneurial ambitions also run in the family. A great grandfather on the Ruoff side owned a lima bean farm near Ruoff’s new restaurant, across from a golf course that he was also commissioned to landscape. Another great grandfather started Edward Cinemas, contributed extensively to local philanthropic work and ended up having Edwards Street - a few blocks from Ruoff’s restaurant - being named in his honor.
A Newport Beach native, Ruoff knew he wanted to return back to the area after growing his restaurant industry experience and attending college in Indiana. When he found out about Firehouse Subs, Firehouse Subs Public Safety Foundation and the brand’s steamed-to-perfection subs, Ruoff knew he wanted to eat the food and support the brand and community every single day.

“In order to be successful in any business, you have to give back to your community,” Ruoff said. “I’ve known family members of first responders who have been lost, and that made an impact on me and how important it is to support these departments in any way we can, and I’m excited to have that opportunity with the Foundation.”

Ruoff is dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $1.2 million in California. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Huntington Beach Firehouse Subs restaurant is open from 10 a.m. to 9:30 p.m., seven days a week. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers Chris Sorensen and Robin Sorensen, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. The Huntington Beach restaurant boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, which features the Huntington Beach Pier, with a couple of Huntington Beach Fire Department heroes surfing the waves. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,185 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $48 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek named Firehouse Subs No. 1 in the fast-casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

Firehouse Subs Quick Facts:

• More than 1,180 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations

• $48+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®

• Headquartered in Jacksonville, Fla.

• 175+ sparkling and still beverage options offered through Coca-Cola Freestyle® fountain in every Firehouse Subs restaurant

  • Including top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime

• Firehouse Rewards program offers points for free items, free birthday subs and more on Google Play and the App Store

• Top-Selling Signature Subs

  • Hook & Ladder® Sub
    - Piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese
    - Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side
  • Smokehouse Beef & Cheddar Brisket™
    - Loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce

• Bring the heat with our hot sauce bar featuring 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year

Media Contact:

EmmaJean Livingston
Firehouse Subs

SOURCE Firehouse Subs



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