Slim Chickens to Open Over 30 Restaurants in 2020
February 26, 2020 // Franchising.com // FAYETTEVILLE, Ark. - Dozens of new Slim Chickens restaurants will hatch this year.
As the breakthrough fast casual brand expands around the globe, Slim Chickens, which features dine-in and drive-through in the “better chicken” segment, has plans for over 30 openings in 2020 alone. Franchise locations are slated to open in new domestic markets including Maryland, New Jersey, Florida and Washington, to name a few. Internationally, franchise restaurants will open across the United Kingdom in markets like Reading, Southampton and Kent.
Slim Chickens works well in traditional and non-traditional environments alike. In fact, the brand has openings planned for several non-traditional venues this year, including restaurants at three universities, two stadiums and five military bases.
“This year is going to be a landmark year for Slim Chickens. Franchisees are opening restaurants at a breathtaking pace as they grow our brand in new markets and expand our footprint in regions where we are well-known, too,” said Executive Director of Franchise Development Jackie Lobdell. “In addition to the many openings this year, we are continuing to sign multi-unit deals with some of the most experienced franchise groups in the industry - adding to our momentum.”
With hundreds of thousands of happy customers, the brand has developed a strong devoted fanbase, also known as “Slimthusiasts,” helping to fuel demand for the hand-breaded, cooked-to-order tenders. Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the category, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, Slim Chickens has opened 100 restaurants and has over 350 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
All Points PR
SOURCE Slim Chickens
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