Radisson Red Brand Expands Into The Middle East At Dubai Digital Park
February 27, 2020 // Franchising.com // Brussels/Dubai - A hotel that hates the ordinary and loves the different. Welcome to Radisson RED. Radisson Hotel Group is pleased to announce the opening of Radisson RED Dubai Silicon Oasis, the latest property in the Group’s rapidly expanding portfolio across the Middle East.
Located at Dubai Digital Park, Dubai’s first ever smart city project built with the latest AI and IOT technologies, Radisson RED Dubai Silicon Oasis brings RED’s forward-thinking style to the desert. The brand presents a playful twist on conventional hotel stays with a culinary hangout with a casual feel and a buzzing social scene. Using integrated technology and bold design personality, Radisson RED Dubai Silicon Oasis comprises of 104 contemporary designed rooms, eight suites and 59 apartments made created with millennials in mind.
Signature dining outlets Foodtruck Lobby and DELI double up as social hubs and on the ground floor OUIBar + Terrace delivers a casual chic dining space with live sports screens plus and an alfresco area. Additionally, the RED Roof bar offers guests a day to night hang out – from evening sundowners to morning stretching for sunrise yoga. The hotel also hosts 10 state-of-the-art conference rooms and a multi event space of 600sqm, to cater for up to 600 guests. With all these amenities, Radisson RED guests have endless opportunities for switching effortlessly between business and pleasure.
Tim Cordon, Area Senior Vice President, Middle East and Africa, the Radisson Hotel Group said: “Radisson RED is a completely new and different hotel concept. It is bold and alive, and provides an experience like no other, created today for tomorrow’s biggest travelers, in one of the fastest growing sectors of the market: lifestyle select. We are very proud and excited to open the Middle East’s first Radisson RED in Dubai, one of the world’s most attractive travel destinations and key regional commercial hubs. We are delighted to open another flagship hotel in this city and continue to contribute to its growth.”
Radisson RED was established to capture the trend of something new, something innovative. It's about integration of technology, a social space and hub dedicated to millennial-mindsets and which location would be more suitable than the fast-growing Dubai Silicon Oasis. The hotel will be at the center of the Silicon Park with a promenade of various food and restaurant outlets along with a business center and dedicated meeting facilities connected to the property.
Stuart Birkwood, Radisson RED Dubai Silicon Oasis’ enigmatic Curator commented: “We are excited to launch the Radisson RED brand onto Dubai’s exciting hospitality market. We love our location in Dubai’s first smart city, and we look forward to Silicon Park growing around us into the epicenter of the UAE’s advancing technology. Radisson RED brings innovation, fun and a fresh approach to the city’s social scene – with artwork created by local talents and integrated technology such as our digital social streaming content wall. Roll on opening day, when we paint Dubai RED.”
For more information, please visit:
Explore Dubai in 48 hours:https://www.radissonred.com/blog/travel/48-hours-dubai-radisson-red/
About Radisson RED
Radisson RED® is an upscale, select service hotel brand that presents a playful twist on the conventional. Radisson RED® hotels inject new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun. Radisson RED® hotels are in vibrant, urban locations where travelers have the unique opportunity to tailor their stay to their style. Guests and professional business partners can enhance their experience with Radisson RED®by participating in Radisson Rewards™, a global loyalty program offering exceptional benefits and rewards.
Radisson RED® is a part of the Radisson Hotel Group which also includes Radisson Collection™, Radisson Blu®, Radisson®, Park Plaza®, Park Inn®by Radisson, Country Inn & Suites® by Radisson and prizeotel.
For reservations and more information visit, radissonred.com.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.
More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.
For more information, visit: www.radissonhotelgroup.com/media
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Katharina van Beugen-Mayr
Radisson Hotel Group Middle East
Radisson Hotel Group, EMEA
SOURCE Radisson Hotel Group
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