I Heart Mac & Cheese Signs Miami Two-Store Franchise Development Agreement Expanding Footprint In South Florida Region
March 04, 2020 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches, today announced a two-store Miami franchise development agreement with franchise group, Mastermind Alliance Investment Group, to continue the brand’s expansion across its home state. Two locations will open in Miami beginning this fall – one in Miami Gardens and the second within Coral Gables, dubbed “The City Beautiful” and full of historic destinations for residents and tourists alike to visit throughout the year.
“I Heart Mac & Cheese is a fun, attractive concept and an affordable franchise model that is easy to operate, with support systems in place to help our partners be successful, and we’ve found the perfect partners in Devonne and her team,” said Stephen Giordanella, I Heart Mac & Cheese CEO and Chairman. “Miami is the heart of South Florida and an area we know is fueled with students, families and tourists that will welcome our award-winning concept with open arms.”
Mastermind Alliance Investment Group includes Devonne Covington, Adina Richardson, Shervin Fulford and Sandra Williams. Each member of the franchise group is a budding entrepreneur looking to advance to the next stage of their careers by coming together in the world of franchising. The group was attracted to I Heart Mac & Cheese due to low startup costs, the opportunity to build relationships within their community and having America’s favorite food as the staple of their restaurant.
“My business partners and I look forward to helping expand the brand throughout South Florida,” said Covington. “After learning more about the franchise model, we knew this was the perfect opportunity to launch our careers in franchise ownership while delivering quality mac & cheese and more to the Miami area.”
I Heart Mac & Cheese is well-known for custom, build-your-own macaroni and cheese bowls and grilled cheese sandwiches. Guests select a pasta, bread, quinoa, broccoli or cauliflower base along with seven different proteins, vegetables, and cheeses. Most recently, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat®. Gluten-free options are also available. Sesame ginger, mango habanero, buffalo, BBQ, and pesto are a few of the delicious dressings and sauces available to mix in or top off each creation. In addition to customized options, the menu includes specialty chef special items like Baked Chicken Parmesan, Baked Meatball Parmesan, The Cuban, Pepperoni Pizza, and Lobster & White Truffle Mac, among others. Guests can pair their meal with the perfect side of Tomato Soup and finish it with a selection of desserts such as Mini Chocolate Chip Cookies and Marshmallow Treats.
A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations. With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success.
This month, I Heart Mac & Cheese was selected by QSR Magazine as one of America’s hottest startup fast-casual brands on their annual 40/40 list showcasing emerging concepts with fewer than 40 locations. In 2019, I Heart Mac & Cheese was ranked by Entrepreneur Magazine as one of the top new franchise opportunities. In addition to Miami, several other locations have recently been announced, with upcoming openings in Alabama, California, Colorado, Georgia, Florida, Illinois, Indiana, New Jersey, New York and Texas.
For more information on I Heart Mac & Cheese visit iheartmacandcheese.com.
About I Heart Mac & Cheese
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. In 2019, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat®. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. Guests in search of an easy-to-eat treat can enjoy the brand’s newest menu item, Mac Bites, that are baked, bite-size portions perfect to eat while you are on the go in flavors like Classic, Pepperoni Pizza, Lobster and Buffalo Chicken. I Heart Mac & Cheese currently operates corporate locations in Florida at Pembroke Pines, Jupiter and Boca Raton. In 2017, the company launched its franchising program nationwide and has open and operating franchisee locations in Florida, New York, Georgia and Texas. Additional locations are slated to open in Alabama, California, Colorado, Florida, Georgia, Illinois, Indiana, New Jersey, New York and Texas.
SOURCE I Heart Mac & Cheese
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