IFPG’s Niche Publication, Franchise Consultant Magazine, Offers a Unique Educational Tool for Franchise Consultants
March 10, 2020 // Franchising.com // Parlin, NJ - One-of-a-kind in the industry, Franchise Consultant Magazine has become a valuable resource for franchise professionals - specifically consultants. Launched in January 2020 by leading franchise broker network IFPG to better serve its members, this innovative, niche publication, is the only magazine in the industry geared to consultants. “Consultants are pivotal in franchising. They are on the frontlines everyday helping aspiring business owners make life-changing decisions,” says Editor-in-Chief, Jill Abrahamsen. “At the same time, they are responsible for presenting ideal candidates to franchisors. We are here to arm them with the information they need to do their jobs well,” she adds.
IFPG founder Don Daszkowski recognized a need to educate consultants on the brands they represent. “We’re always looking for better ways to serve and bring value to our members. Launching Franchise Consultant Magazine seemed like a fun and effective way to do it,” he says. Daszkowski’s vision for the magazine is to present content in a friendly and intimate, easy-to-read format with a limited page count. “We plan to offer quality over quantity and use storytelling to educate consultants. Our goal is to give franchise consultants in-depth knowledge of the brands they represent, so they can identify and deliver the right candidates,” Daszkowski says.
Franchise Consultant Magazine, which is printed and delivered monthly to all IFPG members, plans to fill its pages with franchisee success stories, in-depth franchisor interviews, expert columns, and forums for consultants to share tips and best practices.
Ranked number one in its category by Entrepreneur, IFPG has gained a stellar reputation as the leading franchise broker network for its high level of service and innovative programs.
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