Slim Chickens Continues Breakthrough Franchise Growth with First Colorado Location
Leader in Better-Chicken Segment Opens New Location in Aurora, Colorado as Part of Multi-Unit Franchise Agreement
March 11, 2020 // Franchising.com // AURORA, Colo.- Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, recently opened its first Colorado location in Aurora owned by multi-unit franchisee LOVE Restaurant Group. Notably, the group launched the first-ever Slim Chickens food truck, expanding the brand with its first mobile franchise unit and bringing its better-chicken to the streets.
This is the franchise group’s first Slim Chickens restaurant in the group’s 30-unit franchise deal. LOVE Restaurant Group’s agreement with the fast casual brand covers all of Utah and Colorado, with all 30 restaurants planned for build-out over the next 10 years. Development is already underway in Centennial, Colorado Springs and Parker, Colorado as well as Lehi, Utah. These locations are slated to open in 2020. In addition to Slim Chickens, LOVE Restaurant Group also operates 15 Burger King restaurants
“The first time we tried the food, we knew Slim Chickens was the right choice as we sought to diversify our portfolio into the better chicken segment,” said Byron Wheeler, president and managing owner of LOVE Restaurant Group. “In addition to the product, Slim Chickens sets itself apart from other fast-casual chicken franchises with its strong brand following, simple operations, passionate executive team and truly incredible franchisee support. Slim Chickens is unique in that it’s a relatively young brand but has proven itself early on – positioning it perfectly for breakthrough growth.”
The better-chicken brand has opened 100 locations across the United States, the United Kingdom and Kuwait, and is known for its passionate group of followers in the markets that it has locations in. With more than 360 units in development, the fast-growing brand is well on its way to reaching its goal of 600 restaurants in the next 10 years.
“LOVE Restaurant Group has the experience and passion we look for in multi-unit franchisees as we expand into new markets,” said Jackie Lobdell, executive director of franchise development at Slim Chickens. “We’re excited about Byron’s continued growth in Colorado and Utah, and looking forward to signing similar franchisee groups as we launch into 2020.”
With hundreds of thousands of happy customers, the brand has developed a strong devoted fanbase, also known as “Slimthusiasts,” helping to fuel demand for the hand-breaded, cooked-to-order tenders. Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the category, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, Slim Chickens has opened 100 restaurants and has over 350 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
All Points PR
SOURCE Slim Chickens
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