Saladworks Launches ‘Fives for Lives’ Campaign to Honor Local Heroes and Hospitals
Guests Can Donate to Help Saladworks Provide Meals to Nourish Healthcare Workers and First Responders on Front Lines of COVID-19 Pandemic
April 16, 2020 // Franchising.com // WEST CONSHOHOCKEN, Pa. - As the world continues its battle against coronavirus, Saladworks, the nation’s leading fast-casual create-your-own salad franchise, is putting local heroes first with the launch of Fives for Lives. Through this charitable campaign, guests will have the option to contribute $5 through their local Saladworks on behalf of healthcare workers who are on the front lines of this pandemic. Each $5 contribution a guest makes will be matched with a free meal donated to the local hospital from Saladworks.
The more ‘fives’ a guest contributes, the more meals Saladworks will serve to those in our community who serve us so well. All meals donated will consist of one of Saladworks’ original Signature Salads, including the popular Cobb Salad, Farmhouse Salad, Sophie’s Salad, Mediterranean Salad and Bently Salad among other favorites.
“Doctors, nurses and other first responders are sacrificing their health daily and putting in long hours to help their communities beat this pandemic, sometimes to the extent that they don’t have time to eat a meal,” said Kelly Roddy, CEO of Saladworks. “Fives for Lives is a chance for Saladworks and our guests to give back to these local heroes and keep them healthy. We want to help the first responders that protect our originality while giving our guests an opportunity to do the same.”
Donations can be made upon call-in and pick-up orders as well as through Saladworks online ordering by selecting the menu item “Fives for Lives – Donation” before checking out. Every week, participating Saladworks restaurants will track the number of donations made throughout the week, then donate the monetary amount to a local partner as well as coordinate the delivery of meals equal in value to the donations made.
The idea for Fives for Lives was started by Saladworks franchisees, who recognized the power of the restaurant brand to help during the pandemic. This includes Cheri BonVardo, a Saladworks franchisee in Clementon, NJ who started her own charitable campaign in her local community by providing free meals to all first responders around her restaurant. After seeing the impact it made in the area, the effort is now being carried out throughout a majority of the franchise system.
“First responders make up a great deal of our guests and have always been a bright spot in our Saladworks community,” said BonVardo. “When this pandemic struck, providing them with free meals for their service to our city and loyalty to our business felt like the right thing to do.”
Along with the Fives for Lives campaign, Saladworks is doing its part to serve guests through the pandemic by offering free delivery on orders placed through its website as well as specific delivery specials via its partners at Door Dash, GrubHub and Uber Eats. In all cases, each Saladworks meal will be offered in tamper-resistant packaging with curbside service available for the health and safety of its guests.
Saladworks, which has been in business for more than 30 years, has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its Signature recipes, Saladworks offers create-your-own options, including salads, wraps, grain bowls and more. For more information about the menu and current offers, visit www.saladworks.com.
With over 100 locations across 18 states and two countries, Saladworks is the nation’s leading fast-casual create-your-own salad destination. Saladworks guests can enjoy made-to-order salads from the freshest vegetables, fruits, proteins and delicious dressings, together with a selection of freshly-made wraps, grain bowls, and other menu items. Founded in 1986, Saladworks has been delivering the most original, sustainable and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.
Fishman Public Relations
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