Larosa’s Team Member Relief Fund Nets $ 220,000 So Far
The LaRosa’s Family - Buddy, Mike and Mark & Franchise Owners - Created Program To Assist Nearly 4,000 Team Members Across 65 Pizzerias in Ohio, Kentucky & Indiana
April 21, 2020 // Franchising.com // CINCINNATI, OHIO - The measures used to help stop the spread of the COVID-19 virus have affected all of LaRosa’s nearly 4,000 team members in one way or another. So, on April 3, The LaRosa Family and LaRosa’s Family Pizzerias launched the LaRosa’s Team Member Relief Fund with $ 100,000 to help, using a uniquely LaRosa’s solution. In less than two weeks, the fund has grown to $ 220,352 through over $ 60,000 in Buddy Card sales, cash donations from LaRosa’s guests and The LaRosa Family dollar-for-dollar match. The Relief Fund will directly support all LaRosa’s Family Pizzeria team members and will continue to be active until LaRosa’s dining rooms open again.
“It’s overwhelming to see how our community has embraced this effort. We’ve raised so much in such a short time; our team members are humbled by this show of support”, said Michael LaRosa, CEO, LaRosa’s, Inc.
100% of the proceeds from LaRosa’s $10 Buddy Cards for sale in its pizzerias and online will go to the Relief Fund. The Buddy Card is a popular promotion that has helped hundreds of groups and organizations to raise funds who have sold them over the past nearly 30 years. It features 14 ‘buy-one large pizza and get a large cheese pizza free’ offers for pick up and dine in and is valid for a year.
Guests and the community-at-large can buy Buddy Cards at LaRosa’s pizzerias in person. Or, Guests can add a Buddy Card to an order when using the LaRosa’s app, at larosas.com or by calling 513-347-1111 or 1-888-LAROSAS. LaRosa’s will even bring a newly- purchased card along with a delivery order. Guests who would like to simply donate to the Team Member Relief Fund can donate directly through the app, by calling or online.
LaRosa’s is offering something to help guests get through these unprecedented times, too. Now until LaRosa’s dining rooms open again, when Guests use any active Buddy Card- newly purchased or one that is months old- just like they usually do, LaRosa’s will not deduct any offers from the Buddy Card.
LaRosa’s was founded in 1954 on Cincinnati’s West Side by Buddy LaRosa. It is now a $167 million restaurant company with 65 pizzerias serving neighborhoods in Ohio, Kentucky, and Indiana. To learn more about LaRosa’s, go to www.larosas.com.
SOURCE LaRosa’s Family Pizzerias
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