Buff City Soap Continues Explosive Growth in the Peach State
Rapidly growing soap company to open second Georgia store, opened Roswell location in April.
April 24, 2020 // Franchising.com // Peachtree Corners, Ga. - Peachtree Corners is getting its own Soap Makery. Buff City Soap - the brand known for its fresh, handcrafted soaps made daily in-store by local Makers - is opening its second Georgia store, just weeks after opening its first. The new store will open in Peachtree Corners on May 2.
Each Buff City Soap store offers more than 25 unique and customizable scents across dozens of handcrafted soap products; including its famous soap bars, bath bombs, foaming hand soap, and even laundry soap. Buff City Soap has recently created a new soap called “Birthday Song,” which gets its name from the Centers for Disease Control’s recommendation of singing the “Happy Birthday Song” to yourself twice while washing your hands with warm water to safely clean your hands. For each bar of Birthday Song Soap that is sold, Buff City Soap is donating $1 to local and national COVID-19 relief efforts.
Located at 5215 Town Center Blvd, Suite 670, the new shop will be owned and operated by husband-and-wife duo Matt and Leslie Taylor. Due to the Covid-19 pandemic, the store is ensuring that it has products available for the community, so the new location is offering curbside pickup, and online ordering, with transition to the in-store experience as it is deemed safe in order to maintain the health and welfare of the staff and customers. Buff City Soap is also currently in the process of turning all 35 locations into distribution centers to fulfill customer’s needs.
Prior to becoming Buff City Soap franchisees, Matt served with the Memphis Fire Department for nine years. During his time at the Fire Department Academy, he met Brad Kellum, the co-founder of Buff City Soap. Once Brad started Buff City Soap, Matt began using the products and fell in love with them. Matt currently serves as a Lieutenant at the Atoka Fire Department just outside Memphis. No stranger to serving the public herself, Leslie has spent the last 13 years as a pediatric nurse at a local hospital.
“After watching Buff City Soap grow from the ground up and being faithful customers for the last seven years, we knew it was time to get involved with the brand,” stated Leslie. “We cannot wait to help grow Buff City Soap’s presence in Georgia, and we are confident that the Peachtree Corners community will absolutely love our array of assorted handcrafted products.”
Buff City Soap’s retail locations offer customers a scent and Makery experience that is totally unique in the industry. Every product is handmade in each location by local Makers in a bakery-like setting called a Soap Makery. Customers are able to watch their products be handcrafted right in front of their eyes, and even have the chance to make their own or customize any product with a unique scent that fits their scent profile.
“Buff City Soap provides consumers with an up-close-and-personal look at the soap-making process, which you really can’t find anywhere else,” said Matt. “Walking into a Buff City Soap store is unique because not only do we offer our products, we offer an entire experience by showcasing our Makeries and allowing people to see their own soap creation being hand-crafted before their eyes.”
Founded in 2013 by Brad Kellum and Jennifer Ziemianin, Buff City Soap has created a higher quality alternative to commercial soap products full of harsh chemicals, detergents, animal fats, and sulfates. By giving customers the chance to see the whole making process live in each Soap Makery, Buff City Soap is disrupting the consumer goods industry by focusing on transparency of ingredients and process.
“Energized franchise partners like Matt and Leslie are helping Buff City Soap continue our mission of providing consumers across the country with access to high quality soap products,” stated CEO Justin Delaney. “Matt and Leslie’s drive to share our unique, handcrafted products with the Peachtree Corners community is what makes our brand so special, and we look forward to seeing the impact they have with their Buff City Soap location.”
About Buff City Soap
Founded in 2013 and franchising since 2018, Buff City Soap continues its rapid growth trajectory across 11 states to date and many more on the roadmap for 2020. Buff City Soap’s unique handmade soap process continues to disrupt the beauty and consumer goods category. Buff City Soap has 35 locations in 11 states, including Tennessee, Texas, Arkansas, Kentucky, Colorado, Ohio, Alabama, Mississippi, Georgia and Florida. Buff City Soap also has development deals in process to more than DOUBLE existing store count in the near future. For more information visit www.buffcitysoap.com.
SOURCE Buff City Soap
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