Local Restaurateurs Reignite the Fire with Opening of Firehouse Subs® in Denver
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Local Restaurateurs Reignite the Fire with Opening of Firehouse Subs® in Denver

Restaurant to Offer Easy Takeout Options

April 28, 2020 // Franchising.com // DENVER - Firehouse Subs® announces the grand opening of its location in Denver at 6345 E. Hampden Ave. in Suite 102. The restaurant opened its doors to the public on Monday, April 20 under the ownership of Firehouse Subs Franchisees Mike Smith and Brandon Gerstein. The restaurant offers steamed-to-perfection subs to go via online ordering through the Firehouse Subs app or website, call-in phone orders, third party delivery or takeout service at the counter inside.

This is the first Firehouse Subs restaurant for Smith, marking the evolution from manager to business owner after joining the local team as a crew member nine years ago. Smith has been the general manager of the Denver area’s training restaurant for seven years, helping lead the training for managers in the greater Denver area. The Denver restaurant marks Gerstein’s fourth restaurant, who is excited to partner with Smith on his new chapter.

“I fully enjoy getting up and going to work every single day, and getting to work with our Firehouse Subs crew,” Smith said. “Because of Brandon’s partnership, and the support I’ve gotten over the years, I’m honored and excited to bring my expertise and our hot subs to a new area.”

Smith and Gerstein are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $724,000 in Colorado. Throughout the month of April, all funds collected in Firehouse Subs restaurants through Round Up, canister donations and recycled pickle bucket sales will support immediate COVID-19 relief efforts through the Foundation, including thousands of donated meals to feed our everyday heroes, from first responders to healthcare workers who are selflessly fighting against the current pandemic. A portion of every purchase at any Firehouse Subs in the U.S. benefits the Foundation, helping achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Denver Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week, and will have two dedicated parking spots for customers getting meals to-go. The newly remodeled restaurant will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

Founded by former firefighting brothers Chris Sorensen and Robin Sorensen, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. The Denver restaurant boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, which features hometown heroes from the Denver Fire Department. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $50 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

Quick Facts:

  • More than 1,170 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations
  • $50+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

Media Contact:

EmmaJean Livingston
Firehouse subs

SOURCE Firehouse Subs



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